If you want to grow your customer engagement (and by extension, your business) and you don’t know what an explainer video is, keep reading.
Especially for products and services that are complicated to explain with no visual aid, an explainer video can be a lifesaver. Explainer videos walk viewers through how a product or service works. They use simple visuals that aim to flow seamlessly to guarantee the audience’s understanding.
What’s more, video itself is a much more engaging medium than images or text alone. According to Hubspot, 97% of marketers say video has helped users gain a better understanding of their products and services.
Yes, the irony that we’re writing this in a blog post isn’t lost on us! So, here are a few explainer video examples to make things clearer:
Minster Law – INK explainer video
EMIS Health – Lloyd George Digitisation explainer video
Xerox – Explainer video
Now, let’s delve into exactly what you can do with an explainer video to maximise your customer engagement.
Use simple visuals to explain complex or intangible ideas
Firstly, before we even get into where you can share your explainer video, let’s think about the basics of what one does.
Wherever your audience ends up seeing your explainer video, it’s that video’s contents that are going to do the real work. Explainer videos are characterised by their sleek and simple motion graphics, putting a visual aid to complex or intangible ideas.
As a result, this is why companies in technology and IT widely use explainer videos. In addition, any business with a service (not necessarily a ‘product’) that customers can’t easily visualise can really take advantage of an explainer video.
Increase customers’ confidence to buy by putting an explainer video on your product pages
Today’s customers are savvy, and they need complete transparency to encourage them to buy. Therefore, achieve this customer confidence by putting your explainer video on a relevant product page.
As a result, your website visitors will have a much better understanding of the product before they buy it, making it much more likely that they WILL convert.
Furthermore, it’s easy for them to go back and re-watch the video if they need a refresher. As a result, explainer videos can lift pressure off your customer service team.
Distribute it on your website and beyond to rank higher in Google search results
Secondly, an explainer video will drastically improve your SEO. Don’t know what we mean by SEO? Three words – Search Engine Optimisation. It refers to developing online content to target keywords relevant to your products, services and industry, and rank higher in Google search results.
Now, obviously, there are other search engines out there. However, as 90% of the world’s population uses Google, it’s safe to say that it should be your main – and even only – focus.
How do explainer videos boost your SEO?
Firstly, Google prioritises video in results for popular search queries. For instance, according to Insivia, your website is 53 times more likely to reach the front page of Google if it includes video. But why is this? Because video is usually the most convenient, engaging and digestible option amongst potential answers for the searcher. Therefore, if you type a question into Google that many others have asked, it’s likely you’ll see a few videos before anything else.
However, to achieve this top spot, it’s not quite enough to simply have a video. You also need to know how to optimise it for the words and phrases your potential customers will be searching.
Firstly, do some keyword research using a tool like SEMrush. What are the most valuable keywords you could be including in your content? Next, find out what keywords you’re already ranking well for using tools like Google Analytics. How could you boost these further and, equally, improve the chances of less successful keywords?
Next, you need to optimise your explainer video. Make sure its title and description include your target keywords and clearly show what your video is about. This will help both Google figure out where to position your video, and customers to know that it’ll be worth their while.
Finally, make sure you have an eye-catching thumbnail. Don’t just use a random frame from your video; create a high-quality image with a snappy title. We guarantee you’ll receive more clicks.
Check out more video marketing SEO tips here!
Share your explainer video across social media
Social media is another place where video does really well. And we mean REALLY well.
For example, G2 Crowd found that social video generates an astonishing 1200% more shares than text and image content combined. Plus, LinkedIn says that video campaigns on the platform have 50% view rates. This is particularly significant, as LinkedIn is often the biggest player in businesses’ social traffic.
Why is an explainer video just as successful on social media as it is on Google?
Well, for very much the same reasons. Firstly, people are looking for quick and engaging content. This is especially true if the people in question are busy decision-making professionals.
To catch their eye, your content needs to be as digestible and memorable as possible. Furthermore, social media users scroll through and consume lots of short-form content on the go and in a short space of time (willingly or not). Therefore, they don’t want to be overwhelmed by too much detail on their lunch break or commute to the office.
That’s where an explainer video comes in. It ticks all of the boxes for content well-suited to the social media sphere. To get the most out of it, share on the platforms your target audience is most present on. Plus, don’t be afraid to re-share later to boost its engagement.
Position yourself as a thought leader in your industry
Finally, an explainer video shows your audience that you’re a great source of useful information. When content helps a viewer understand something better and realise how it could improve their life or business, they’re going to want more.
Therefore, don’t just stop at one explainer video. If you have multiple products or services, curate a series of useful and insightful videos that explain each in an accessible way. As a result, you’ll strengthen the loyalty of existing customers and welcome many more curious ones through the door!
Plus, it’s not all about making a sale. Thought leadership is all about building a community of followers who go to YOU for insight and advice. This boosts your brand credibility and recognition, positioning you as one to watch in your industry.
So, what are you waiting for? Your explainer video and all its benefits is just around the corner.
If you’re looking to speed up the process and see those benefits that bit quicker, talk to the experts.
We’re a professional, bespoke, in-house video production agency with a proven record for creating ‘WOW’ for businesses across the UK. Get in touch with Stada Media about your video marketing here!