Knowing how to upload a video to YouTube is an essential tool when creating video content. You’ve just got to do it to guarantee some kind of traction from your video, as this is the biggest video platform there is!
Now, there are countless benefits of video in general that we can’t list here. Check out this blog post on how video marketing can help your business for a more general roundup!
The benefits of uploading your video to YouTube
Before learning how to upload a video to YouTube, you need to know WHY you should be doing it. If you weren’t aware of all the benefits, you’ll definitely be itching to upload to YouTube after you’ve read these.
- Acquiring qualified traffic. Qualified traffic means customers clicking on your content who have already shown interest in your products or services, whether this is literal or the general idea of them. You know that people will care about your content when they see it, because they’re deliberately searching for it.
- YouTube rakes in more than 30 million visitors a day. With this massive, worldwide audience, you can safely say you’re maximising your reach! It’s also harder to get an immediate reach on this scale from smaller video hosting websites like Vimeo or Dailymotion. (However, you should still be posting on these for maximum exposure.)
- This doesn’t just apply to YouTube, but anywhere you’re posting video content: video has higher conversion rates than any other medium.
- YouTube ads offer you the opportunity to make extra revenue.
- YouTube’s wide usage means that you can easily embed it on your website or social media with no problems.
Before uploading your video
Before reading the main instructions on how to upload a video to YouTube you need to check your video file type is compatible. Although it’s rare that it won’t be, it’s still important to check before you take any further steps.
YouTube’s accepted file types are:
- HEVC (h265)
If you can’t see your file type here, simply re-export it in one of the supported formats.
1) If you don’t own one already, create a YouTube account.
2) Once logged in, click the camera icon in the top-right corner of the screen next to the YouTube Apps and Notifications icons.
3) Click ‘Upload video’ in the drop-down.
4) If you don’t already have a YouTube channel, you’ll be directed to create one. Here you can choose whether to use your Google account name or create a custom name.
5) Next, you’ll be taken to a page where you can input the basic details of your channel e.g. your profile picture and channel description.
6) You’re ready to upload your video!
While uploading your video
This is the first point of consideration when learning how to upload a video to YouTube. If you’re uploading a marketing video, it’s usually a given that you’ll want your video to be as public as possible.
However, you may want your video to be private, for example if you’re testing how it looks before you put it live.
Therefore, here are your privacy options:
- Public – Anyone can view, search for, or share your video.
- Unlisted – People can view your video, but it won’t appear on your channel or search results. In other words, they’ll need a link to access it.
- Private – Only you can view your video, and it won’t show on your channel or search results.
- Schedule – You can choose a future date and time to post your video.
- Live – You can also set up your pre-made video as ‘live’. This works well for widely-anticipated videos with a guaranteed audience. However, YouTube needs to verify your account before you can live stream, and this may take up to 24 hours.
If you’re initially unsure, you will also have an option to revisit your privacy settings at a later stage.
Title, description and tags
This is also a huge part of how to upload a video to YouTube. Just like your channel, the title, description and tags of your video each need to be 3 things: descriptive, clear and accurate. This makes it easy for both users to find it, and YouTube to position it in search results. This is a part of Search Engine Optimisation – learn more about video marketing SEO here.
Your video’s thumbnail is one of the most important parts of your video – and it’s before the viewer even clicks play. Your thumbnail gives an instant first impression of what your video will be like. Therefore, it’s worth putting effort into to make it high quality and visually appealing! When learning how to upload a video to YouTube, this is also one of the most important parts.
Adding your video to a playlist
With playlists, you can keep your channel organised and help viewers find certain videos quickly. For example, you may have a running series such as ‘meet the team’. You want all these to be in one place, especially if you’re uploading different videos in between. You also have privacy options with playlists in case you don’t want anyone else to see certain ones. Although this isn’t one of the most crucial parts when learning how to upload a video to YouTube, it’s very handy.
These settings are often ok to ignore, as you probably won’t need to use them. However, there will obviously be times where you might – so it’s important to be aware of them. Here are the more advanced settings to consider when learning how to upload a video to YouTube.
- Disabling/enabling comments
- Video categories – YouTube has 18 categories to sort videos into. Reinforcing your brand’s focus by slotting yours into one of these may help the right people find your content.
- Caption certification – This one may seem a little strange, but here’s YouTube’s explanation of it:
- Federal Communications Commission regulations require that uploaders provide us with closed captions for certain content that appeared on television in the United States on or after 30 September 2012. If your content does not require captions, you can inform us by selecting a certification.
- Content declaration – If you have worked with another brand for a sponsorship, endorsement or product placement, you are legally required to state this on your video. It’s become increasingly important to be transparent with your viewers about what is paid content and what isn’t. This avoids people feeling like they are ‘deceived’ into watching advertisements.
So, check your video to make sure you’re not breaking any rules, and away we go – you’re nearly done!
Once your video has finished uploading, it still needs to process before it is on YouTube. You can close the page while this is going on if you need to.
Congratulations, you’ve just learned how to upload a video to YouTube! But hold your horses – you’re not finished just yet… Now, you need to promote it far and wide so all that effort amounts to something!
You can share your video by pasting the URL or clicking the Share button.
On what platform(s) does your audience congregate the most? Make sure you’re prioritising this when you’re sharing your YouTube video.
Share your video regularly, without going overboard and into spam territory, and use relevant hashtags and phrases.
Now you’ve read this blog post, you know how to upload a video to YouTube and you’re ready to enjoy the extra traffic this will bring!
Stada Media is a Yorkshire-based video production house. We’ve got years of experience in creating exciting bespoke videos for businesses across the UK, large and small, that bring them a return on their investment. We can help you take your business to the next level – get in touch with us about video production today!