There isn’t a small business on the planet that hasn’t struggled. Issues with finances, engagement and even recruitment can lead a small business owner to assume they can’t use video. However, this is a myth we’re very happy to bust. Read on to find out exactly how video can help small business – more specifically, yours!
There are a number of problems a small business owner will face in the early days of their big idea. These can range widely from sales to social media.
Furthermore, a ‘small business’ can mean a one-man or woman band, or it could mean a small group of people. Either way, it is usually a struggle with not enough manpower, money or time.
However, there aren’t many problems a video can’t tackle in the business arena. Think of it as marketing’s Muhammad Ali.
Its unmatched ability to engage you almost immediately and stick in your memory – if done right – can be the answer to your business’ teething issues.
So, how can video help small business? Find out below.
The first example of how video can help small business is by boosting, or even kickstarting, sales. This can work in many wondrous ways.
It might be visitors staying longer on your website, making it more likely for them to convert. Alternatively, it might be that they’ve watched your product video and they have been won over to buy it. 64% of consumers will make a purchase after watching branded videos on social platforms.
Whatever it is, video is the fast-track route to this kind of business success. As we’ve already mentioned, video is the most engaging and memorable medium. In addition, it helps your search engine ranking or SEO (Search Engine Optimisation), which in turn draws more eyes to your brand.
All the things video can do are knock-on effects. They’re all connected, which is why video is such a crucial asset to your business.
We could go on about the general benefits of video all day. However, since this post is specifically about how video can help small business, you can read more in this one!
For a small business, it can sometimes – well, let’s be real, often – feel like your customer engagement will never grow. You feel like no one looks at your feed, and you’ll always be scraping the barrel for likes.
Even if you do get an ‘okay’ amount of engagement, no one aims to settle for ‘okay’, do they?
Once again, video comes to the rescue in this department. An original, entertaining and engaging video can spark conversation. Shares lead to more shares, likes push you up the algorithm… all thanks to that magic play button. Another exciting example of how video can help small business.
If that wasn’t enough, it’s now easier than ever to track metrics on video. This enables you to measure what’s doing well and what isn’t, which will inform your future video content!
Read more about this in our post about creating a video marketing strategy.
For a lot of small business owners, a big struggle is tight finances when you are trying to grow. With shallow budgets here, there and everywhere, it’s often a struggle to get any area going. What does help is investors – but you need the best method to attract them.
Yep, you don’t need to be Einstein to work this one out – it’s video!
One effective way of using video is to attract people who may invest in your business. Small businesses might create a company overview video to summarise to the investor why they’re worth risking the money for.
Wondering how video can help small business in this way? Video can combine emotion and strong delivery of information to reel investors into your business. In this kind of video, you might include your company story, your team, your achievements and more.
Creating on a low budget
Of course, if you’re a small business, you’re probably going to have less money. This can make you feel unqualified or nervous to play with the big kids and pay for video production.
However, we’re going to tell you yet again how video can help small business. Even with a shallow budget, you don’t have to worry!
To make a good looking video, all you need is a smartphone with a good camera. Also, possibly a tripod for stable shots. For the first, you might be reading this post on one right now. If you don’t have a tripod, you can find very affordable ones online!
Depending on how much money you’ve actually got, you may also be able to hire a video production company. They will be able to create a low-budget video for you (however, they will inevitably have a minimum cost – unfortunately, they can’t accept a tenner!).
Despite this, what’s different about a video production company is that they already have the experience, equipment and expertise. As a result, you’re guaranteed a good quality video!
When you work with a professional video production company, it will become even clearer how video can help small business.
Learn more about video production costs here.
Nevertheless, if you can’t outsource, video production is still achievable with minimal kit.
Like we say, all you’ll need is a smartphone and a tripod – and this technique may actually pay off. A lot of customers nowadays appreciate authenticity, because it builds their trust in a brand. Therefore, the DIY style might be the way to go – and as a bonus, you’ll be saving money!
Read more about DIY video here.
This is one that people might not want to acknowledge, but it’s just as important. When you’re starting out as a business, you might struggle to hire or keep staff.
This is because much bigger corporations often offer much more attractive employee benefits, for example profit share. This can drive people away from small business job adverts and towards the big ones.
However, video can be the antidote to this, too! Making a recruitment or team-focused video can show potential candidates how good it is to work for you. For example, you may feature the day-to-day life of the team, your company values, etcetera.
Making yourself stand out from a saturated, traditionally corporate crowd with video could do wonders for your recruitment. As we said before, people appreciate authenticity. So, they might just be willing to give up some of those enticing benefits to work somewhere more fulfilling.
Again, this will then have a positive knock-on effect on other parts of the business. With more manpower, you may start to enjoy more sales which will aid your financing and marketing budget. This will then help to boost your engagement online. So, the extent to how video can help small business is bigger than you might first assume!
This is by no means a complete list of the struggles small businesses can face. However, it does demonstrate just how many examples there are of how video can help small business. What’s more, they often have very positive ripple effects.
Show the world what you’re all about with video. Stada Media can create a professional video for your business that will achieve your goals. Let’s talk!
Read more useful knowledge on video on the Stada Media blog.