The outbreak of COVID-19 has forced us all to change our daily lives and future plans in the blink of an eye. But marketing during coronavirus will have a huge impact on customer attitudes and brands’ traffic – not just during the crisis, but long in the future.
With everyone being told to social distance and stay at home, marketers are being forced to be more creative and think outside the box.
More remote solutions can only be good for brands that could previously rely on event and experiential marketing.
It’s not just customers stuck at home, but the people marketing to them, too. This is making marketers think of more innovative ways to hold the attention of these newly bored and isolated customers.
The KEY word in all of this? ONLINE!
How to harness your customers’ newly-increased online presence
Ramp up email marketing efforts
You should already have a newsletter (and if you don’t, where have you been?). Increase your efforts in keeping and gaining subscribers now they’re more often on their computers.
This involves making sure your email campaigns are more engaging and tailor-made than ever.
Polish your website
Ensure you are optimising your ‘shop window’ for search (which we’ll come to in a minute) and creating a great user experience to increase online conversions.
Speaking of, have you explored our fresh new website yet? Have a nosy at the new Stada Media.
Boost your social media presence
What will your customers be doing more of if they’re spending more time on the sofa? Probably what you’re also doing – scrolling down their social media feeds.
When marketing during coronavirus, you may find that usual peak times have gone out of the window. Increase the frequency of your posts to match the rise in consumption.
Meanwhile, remain sensitive to the current climate. Offer your followers support and guidance rather than being just another anxiety-inducing news outlet.
Think about what you might be worrying about right now, and apply this to your customers.
Refine your SEO and amplify your paid media
With more people searching online, you need to ensure your SEO is top-notch in order to secure the top of those results lists.
Similarly, more eyes on screens means more opportunity to be seen through paid media. This is video ads, display ads, social media ads, and more.
Speaking of video ads…
MAKE USE OF VIDEO!
Let us emphasise video here. Video continues to be the most effective form of marketing for its combined sensory impact of sight and sound. For instance, people will spend 100 minutes a day watching video in 2021.
At Stada Media we specialise in WOW-worthy video marketing – just click here to see our past work.
Of course, video marketing during coronavirus will be largely be limited to animation. However, this definitely isn’t a drawback.
If your brand hasn’t dipped its toes into animated video yet, the time is now. The flexibility and creativity animation offers may boost your traffic to heights you’ve never seen before.
Turn your events digital!
On average, about 30-40% of marketing budgets are put aside for face-to-face events, including travel and expenses.
Don’t outright cancel that conference or networking event. Ensure it still happens online by organising a livestream or video conference instead.
Doing this also enables you to reach many more people beyond the scope of your original event – think global!
While these might sound like actions you’re being ‘forced’ to take, you should view them as OPPORTUNITIES.
Opportunities to fine-tune your brand’s marketing during coronavirus and continue to reach your audience at a time of need.
While times are tough, they are also offering a more focused perspective for marketers and drawing almost everything into the online space.
But will this be an equal playing field for everyone?
Naturally, during this crisis the industries that have experienced spikes of up to 30% have been finance, food, and healthcare.
If your brand falls into one of these industries, you’ll luckily have a head start in maintaining your customer base.
If it doesn’t, this doesn’t mean inevitable ruin.
The solution right now is to work with what we have. In turn, this will allow us to be more creative and unique in our marketing efforts.
Whatever your industry, if your customers feel seen and supported by your brand, they’re more likely to stay. The message: don’t be tone-deaf! It’s insulting to your customers.
Another important thing to keep in mind at this moment is business continuity. If you give up on your marketing now, you’ll need to start from the bottom up when things get better.
However, if you’re consistent with your marketing, you’ll keep and gain those loyal customers and connections. They will remember you for your honest support through the hard times.
While everyone navigates this new and unfamiliar situation, it’s important above all else that everyone stays safe and stays at home if they possibly can.
The Stada Media team are still doing all we can with the resources we have remotely. We’re enjoying being able to get creative and see what we can achieve in this limiting period.
Interested in upping your animated video? 3D visualisation? Digital marketing? Let’s talk!