VIDEO PRODUCTION FOR THE HEALTHCARE INDUSTRY

Promote products, deliver training, help improve patient outcomes

Effective healthcare video production requires a deeper understanding of the medical industry.

Luckily, at Stada Media, we’ve got it in spades. 

Because from EMIS to Radar Healthcare, GE Healthcare to the NHS, we’ve an enviable track record in creating video content for medical companies and healthcare providers.

 

SOME OF OUR HEALTHCARE VIDEO PRODUCTION WORK

But why is video so effective in healthcare?

EFFECTIVE COMMUNICATION IN A POST-PANDEMIC WORLD

Video is great at reaching places you may not be able to. Like hospitals, for example.

Video articulates complicated subjects in easy-to-understand ways. Use animation and it will allow you to demonstrate products in settings you may not be able to access easily. And for healthcare professionals with little time on their hands, video distils a marketing message into a short, engaging piece of content that WILL get you results.

Video allows us to reach our audience - healthcare professionals - more effectively than traditional marketing methods, and puts a face to our brand.

FERN DOWNHAM-WHITTLE, STRATEGIC MARKETING MANAGER, EMIS
HOW THE HEALTHCARE INDUSTRY IS USING VIDEO
1. Explainer videos

Explainer videos, particularly those using animation, simplify complex topics. Clear and engaging visuals help teach healthcare staff effectively, or succinctly explain the benefits of using a particular product or service.

2. Live streaming

Live streaming means companies can reach healthcare professionals without having to step foot inside a hospital. You can live stream events, product demonstrations or training - and you can do it via a multitude of platforms, as well as social media.

3. Documentary videos

Documentary videos can offer deep and meaningful insight into critical topics - evoking an emotional response from the viewer. They can be used to convey case studies, or simply make a business more 'human'.

Read more in our blog post How The Healthcare Industry Is Using Video

Find out more and get your video production quote