ALL EYES ON YOU WITH MOTION GRAPHICS
Captivating movement for your brand’s video, full of life and colour.
We get the cogs turning in those lifeless images you thought weren’t capable of engaging your audience.
Choose us as your video production company and we’ll make your motion graphics video stand out using original concepts and designs.
Motion graphics are brilliantly effective in catching the attention of easily-distracted viewers, enticing them with colours and movement.
MOTION GRAPHICS EXAMPLES
What is the difference between motion graphics and animation?
‘Isn’t motion graphics basically just animation, though?’ Not quite! Animation is most commonly known as character and story-driven, whereas motion graphics encompasses ANYTHING animated. This includes non-character elements such as animated logos, text, shapes and more.
Using a creative motion graphics company, you can use motion graphics to help you communicate a topic or idea that doesn’t necessarily need characters or a story. This is great if you’ve got a more abstract service you want to illustrate.
The motion graphics process
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Why should I use motion graphics?
Sometimes, you just don’t have a big enough budget or a big enough timeframe, and you only come with a simple message.
Motion graphics can be an effective solution when your choices are restricted. Even if you’re not restricted, sometimes less is more. A sleek and minimal 1-minute motion graphics video can, at times, be more effective than a full-blown live action video with actors and a studio.
You should consider using motion graphics for these benefits:
With motion graphics, you’ve stripped away the cost of the right equipment, casting performers, and finding locations. This is great for smaller businesses with tighter budgets who simply want to get their message out there using a tried-and-tested method.
It’s quicker and easier to make.
Similar to above, the skills and time required for a video production agency to create a motion graphics video will be significantly less than other types of video. This is ideal for tighter time restrictions and those urgent video requests.
A sleek and attractive style.
Motion graphics have universal appeal for their tidy, smooth appearance. Being visually satisfying to viewers is also an effective way to garner more shares on social media.
With universal appeal comes opportunities to work with a motion graphics company for almost any purpose.
Motion graphics help viewers to understand complex topics, and on the flip-side, they fit in perfectly with simple concepts with a clear message. When planning any video project, consider whether motion graphics could save you a whole load of hassle
Top motion graphics tips
While motion graphics has this universal appeal, this can make brands fall into the common trap of doing the same as everyone else. However, it’s possible to retain this appeal while experimenting with new techniques! Make your motion graphics unique to your business.
#2 Make it flow
Your sound and visuals need to correspond in your motion graphics video for the viewer to truly absorb your message. Avoid presenting important information with irrelevant and distracting imagery. As a professional video production company, we will ensure your motion graphics video has a brilliant sense of flow so it will continue to engage viewers throughout.
#3 Keep it clear
Although it’s great to experiment, as we say above, it’s also important not to go overboard. Similar to tip #2, don’t distract or confuse the viewer with lots of flashy techniques. This is more likely to hinder than help, meaning your viewer will get frustrated with the video and turn it off. Motion graphics videos should be crystal clear in visuals and tone.
Get in touch and let’s talk about your requirements, key objectives and video brief.
We’ll then formulate some brilliant ideas to get the best results from your video project.
Providing the best possible price that is competitive, fits with your budget and offers the best value.