Recent studies show that more than half of businesses are currently using video. Furthermore, 64% of marketers expect it to dominate their strategies in the near future! It’s clearly an exciting time to invest in video production. So, we’ve put together a video production guide to get you started.
However, taking your first step into video content creation can be a little overwhelming! It involves an array of video production equipment, computer software, workflows and administrative procedures.
Never fear. We’ve put together this step-by-step guide to give you an idea of what to expect from each stage!
Strategy & Concept
First up in our video production guide, we have to start with a solid strategy. This is the foundation of a smooth video production workflow.
Using this as a starting point, we head to the drawing board. From there, we develop a concept that ticks all the right boxes.
Next in our video production guide is pre-production.
As soon as the concept has been approved by all parties, writing a script is usually at the top of our to-do list. The script serves as the blueprint for the video. For instance, it helps to dictate many technical and logistical elements, including locations, actors and props.
Creating a storyboard to accompany the script also helps us visualise the video shot-by-shot. As a result, the storyboard gives us a clear idea of lighting, framing and other creative aspects.
Unless you’ve opted for a fully-animated video, we begin to organise and schedule the shoot. This can be quite an undertaking, depending on the project’s complexity. Tasks usually include: location scouting and booking; casting actors; hiring a production crew; organising equipment; and writing call sheets.
Now for the part of our video production guide you’ve been waiting for: the filming!
With a detailed brief and script completed, it’s up to the director and production crew to turn vision into reality. Following the script closely, they ensure that the video is well-lit, well-shot and well-framed. Furthermore, they’ll ensure they film enough footage to make the editing process as easy as possible.
However, your video may be 100% animated and doesn’t require any live-action footage. If so, filming is skipped entirely and we move straight onto the next step!
Once filming is complete, all footage is handed over to an editor. This is probably the most important part of our video production guide; it’s where the video becomes what the audience sees at the end.
Editors select the best footage and cut it together to ensure your core message shines through. Furthermore, they’ll mix in any background music, sound and voiceovers. In addition, they’ll create any required motion graphics, animation or special effects.
Distribution & Marketing
And that’s it, we’re nearly at the end of our video production guide!
Once everyone is happy with the final cut, it’s time to format your video ready for distribution. There are various options available to us. However, your video’s intended use will guide our decision here.
With formatting complete, it’s time to distribute and actively promote your video. This is to ensure it reaches your target audience. Take full advantage of social media and other online tools to maximise exposure and boost the return on your video investment.
Still need our help with your business’ video? Get in touch with the video experts at Stada Media here.