Over the years, Pinterest has evolved from being the go-to resource for wedding ideas and cupcake recipes. Today, it’s now a real social media powerhouse for business. In fact, a massive 87% of Pinners have purchased a product because of Pinterest. So, now is the time to kick off your Pinterest video marketing strategy!
Images form the bulk of the content being shared by Pinterest users. However, videos are becoming increasingly important to both the site and its users.
Here are a few tips to help get the very best out of every video you pin:
1. Keep it short and to the point
Holding the attention of a Pinterest user can be tricky. This is especially true when there are so many other pins vying for their attention. Therefore, ensure your Pinterest video marketing is short and to the point.
Cut any lengthy introductions and put your key point towards the beginning of your video. As a result, you’ll grab the interest of your audience before they scroll on to the next pin.
2. Choose an eye-catching thumbnail
Before you even think about pinning your latest video, add a custom thumbnail. Do this on YouTube, Vimeo or whichever video hosting site you’re planning to pin from.
Use an eye-catching image with a snappy title instead of a random frame; as a result, this will really help your Pinterest video marketing. Ensure your pin stands out from the crowd!
3. Optimise your board names and descriptions
Pinterest is, in many ways, more of a search engine than a social network. This means you should apply some key search engine optimisation principles to your Pinterest video marketing.
For instance, add relevant, descriptive keywords to your board names and descriptions. This is incredibly important for all types of pins.
Furthermore, when sharing video content, be sure to include “video” in your description. As a result, this aids users who search specifically for video content.
4. Add a link and call-to-action to your description
Pinterest users purchase more than users of any other network. Therefore, making it as easy as possible to take the next step will increase your sales prospects in your Pinterest video marketing.
Clicking your pinned video will take users to Youtube or Vimeo rather than your website or online store. Therefore, include a clear call-to-action and direct link to the relevant product in your pin description.
5. Curate and share other content
Want to build a significant audience through your Pinterest video marketing? Well, sharing only your own content isn’t going to cut it.
As with most social media platforms, active contributors earn the largest audiences. For example, through liking, commenting and sharing.
However, this doesn’t mean you have to share your competitors’ content. Curate boards filled with informative posts related to your industry; as a result, your audience will view you as a valuable source of information.
6. Pay money, get more views
Analysts predict a 26.3% increase in social media ad spending in 2017. And for good reason: they deliver impressive results.
Pinterest video marketing, in particular, is becoming widely successful. As of last month, promoted videos appear in Pinterest search results and play automatically in a user’s home feed.
These new features could seriously increase the visibility of your video on the platform. Therefore, a paid video ad could be worth considering!
If you want to find out about using social media and video marketing to boost your business, check out our video marketing services.