If you’ve read our previous blog posts on podcasting, you’ll know that audio has recently shot up in popularity. Indeed, audio is a fantastic way to engage a new audience and increase the reach of your business. So, that’s why we’re about to reveal the best methods of growing your podcast audience.
Perhaps you are considering launching your own podcast. Maybe you’ve already published a few episodes. So, what happens next? How can you truly reap the benefits of podcasting and reach a wider audience?
Want to boost your business and marketing strategy? Let’s take a closer look at growing your podcast audience.
Focus on quality and value
Improving the overall quality of your podcasts will separate you from your competitors. In turn, this will increase the likelihood of your audience sharing your content with others. This is the first step to growing your podcast audience.
To provide real value to your target audience, make sure you focus on your niche. Don’t stray too far from your purpose, or you’ll lose your audience with it!
If you already have a few episodes under your belt, look at your analytics. Determine which content generated the best response and try to build on that.
Work on your presentation
If you’re growing your podcast audience, you want to make sure that you’re trustworthy and engaging. For instance, speak clearly and with authority. Furthermore, talk passionately about your topic to evoke the same response in your audience.
Above all, ensure that you are focused and to the point. If you waffle, your audience will soon get bored. Content first, fluff last or not at all!
Boost your SEO
Ensure your podcast reaches the top of search results on both search engines. In addition, do the same with your chosen podcasting platforms by choosing effective titles and descriptions. These need to match what people are likely to search. Give the people what they want!
Keep your title short, concise and informative, and use the description to provide further details and any important keywords that you think will be popular. As a result of all of these efforts, you’ll start to see more traffic for your podcast.
Improving your SEO is a sure-fire way of growing your podcast audience, because you’re boosting your visibility.
Distribute on multiple platforms
Get growing your podcast audience by accessing more platforms where you might find them.
Publish your podcast on all the major platforms, including iTunes, Stitcher and Soundcloud. To keep things simple, consider using a service that distributes to all the major platforms at a click of a button. For example, Audioboom is a good one.
You could even create a supplementary video by combining a simple graphic with the audio from your podcast. Then, you could use this for distribution on YouTube. After all, YouTube is the second largest search engine on the web. As a result, you may well reach an audience that doesn’t usually frequent the usual podcasting platforms!
Interview people in your niche
One way of growing your podcast audience is by accessing other people’s.
Invite interesting figures in your industry to take part in your podcast. Ask them to share their personal experiences and opinions on relevant topics.
Crucially, ensure they’re able to share the episode with their own followers. Then, with any luck, you will reach their audience as well as your own!
Participate in the community
Establish yourself as a thought-leader by engaging with your audience beyond the boundaries of your podcast. For example, post industry-relevant content on your blog and social media. This involves you in the wider conversation, so people simply can’t ignore you!
Let people see you as a go-to source. Then, they will become a loyal subscriber and share your content with others. What do you know? Boom, you’re growing your podcast audience.
Consistency is key
Maintain an engaged audience and encourage users to subscribe by publishing new episodes on a regular basis.
There’s no need to be too ambitious – just aim for a consistent schedule. If you plan on going away, you can always prerecord episodes and schedule them for release.
As well as audio, video is massive in the marketing industry today. Stada Media are experts in professional video, and could produce the next big campaign for your brand. Get in touch!
Check out more posts just like this on the Stada Media blog.