Podcasts: A Guide To Growing Your Audience

If you’ve read our previous blog posts on podcasting, you’ll know that audio content has recently seen a significant rise in popularity and is a fantastic way to engage a new audience and increase the reach of your business.

Perhaps you are considering launching your own podcast or maybe you’ve already published a few episodes. What happens next? How can you truly reap the benefits of podcasting and reach a wider audience?

Let’s take a closer look at how you could harness the power of podcasting to boost your business and marketing strategy…

Focus on quality and value

Improving the overall quality of your podcasts will separate you from your competitors and increase the likelihood of your audience sharing your content with others.

To provide real value to your target audience, make sure you focus on your niche and the interests of your audience and don’t stray too far away from your purpose.

If you already have a few episodes under your belt, look at your analytics. Determine which content generated the best response and try to build on that.

Work on your presentation

As a host, you want to make sure that you are engaging and trustworthy. Speak clearly and with authority, and talk passionately about your topic to evoke the same response in your audience.

Above all, ensure that you are focused and to the point. If you waffle, your audience will soon get bored. Content first, fluff last or not at all!

Boost your SEO

Ensure your podcast reaches the top of search results on both search engines and your chosen podcasting platforms by choosing effective titles and descriptions.

Keep your title short, concise and informative, and use the description to provide further details and any important keywords that you think will lead to better search results.

Distribute on multiple platforms

Access a wider audience by publishing your platform on all the major platforms, including iTunes, Stitcher and Soundcloud. To keep things simple, consider using a service that distributes to all the major platforms at a click of a button, such as Audiobloom.

You could even create a supplementary video by combining a simple graphic with the audio from your podcast for distribution on YouTube. After all, YouTube is the second largest search engine on the web, and you may well reach an audience that doesn’t usually frequent the usual podcasting platforms!

Interview people in your niche

Invite interesting figures in your industry to take part in your podcast. Interview them about relevant topics and encourage them to share their personal ideas, experiences and opinions.

Be sure to provide them with the necessary tools to share the episode with their own followers and, with any luck, you will access their audience as well as your own.

Participate in the community

Establish yourself as a thought-leader by engaging with your audience beyond the boundaries of your podcast. Get involved in the wider conversation and post industry-relevant content on your blog and social media.

Let people see you as a go-to source and they will become a loyal subscriber and share your content with others.

Consistency is key

Maintain an engaged audience and encourage users to subscribe by publishing new episodes on a regular basis. There’s no need to be too ambitious; just aim for a consistent schedule. If you plan on going away, you can always prerecord episodes and schedule them for release.

Interested in launching your own podcast but not sure where to begin? Don’t hesitate to get in touch!

For more digital marketing tips and tricks, why not check out the Stada Video podcast? Listen and subscribe over on iTunes!

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