Did you know that 75 million people tune into podcasts every month? And, with consumption growing by 25% year-on-year, that audience is getting even bigger. You may be wondering why podcasts are so popular.
The audio revolution has begun, and it’s providing businesses and public figures with a new opportunity to expand their audiences and engage with consumers.
But, what’s responsible for this sudden growth? Podcasts have been around for over a decade and similar audio formats — such as radio and audiobooks — have been around for even longer.
Let’s take a look at some key reasons as to why podcasts are so popular.
We have a lot of reasons to thank the continual improvement of mobile devices and internet connectivity. One big one is that it’s easier than ever to download and consume podcasts on the go.
For that reason, the smartphone is now by far the most popular way to listen to a podcast. For example, a massive 66% of podcast consumers listen in this way.
Don’t underestimate the power of convenience. Mobility is one of the biggest reasons why podcasts are so popular.
Similarly, you can also safely listen while driving. You can’t do that with TV shows and films! It’s the ultimate multi-tasking medium.
This is why podcasts are so popular with commuters. Many connect their smartphones directly to their cars to listen to them. This wasn’t possible not too long ago!
Creating a quality podcast is now easier and more affordable than ever. All you really need is a microphone, computer and editing software.
Unlike TV or radio, distribution is quick, easy and inexpensive. A variety of hosting services will distribute your podcast to all major platforms at the click of a button.
This also ties in with convenience – podcasts are so popular because they’re easy to launch with quality.
Smart speakers are the booming new category in tech, with Google and Amazon leading the way. According to a recent report, The Echo Dot was the best-selling product on Amazon throughout the festive season. Furthermore, 65% of Amazon Echo or Google Home Hub owners now can’t imagine NOT owning them.
These all-new audio devices are offering another accessible and convenient way of podcast listening. Just say the word and you can listen to your favourite podcast within seconds!
Therefore, podcasts are so popular because smart speakers are so popular – it all rolls into one.
So, what does this trend mean for businesses and marketers? Next week, we’ll be sharing the top reasons why your business should start its very own podcast!
Who are Stada Media? They’re video experts, that’s who – and not just any video experts. Get in touch today for a video that will smash all your business goals.