Podcasts have become one of the most popular types of online content. Currently, 75 million people tune into podcasts every month. With podcast listeners projected to double by 2023, that audience is only getting bigger. Starting a podcast right now is a wise decision if you want to increase your traffic.
But, what does this trend mean for the average business or marketer? How can you use it to your advantage?
Here are a few reasons why you should consider starting a podcast.
Access a new audience
Consumer preferences are becoming more diverse. With more online platforms than ever, there are a lot of bases to cover in reaching a wide audience. Instead of splitting your focus between multiple platforms, you’re better off honing in on relevant ones. With podcasts experiencing a consistent growth in popularity, it’s safe to say they’re worth investing in.
By starting a podcast, will not only expand your audience by sharing a wider variety of content. You could potentially also access a demographic that is harder to find on other social media platforms.
Become a thought leader
There’s no need to be overly ambitious with your podcast concept. Your main aim in starting a podcast should be breaking down the wall and providing value to listeners. As a result, if you prove yourself knowledgeable, listeners are more likely to trust you.
Finally, don’t be afraid to let your personality and company culture shine through! Adding a human element to your brand will only reinforce your relationship with your audience.
Cost-effective and easy to produce
Thanks to technology, starting a podcast is now easier and more affordable than ever. All you really need to get started is a microphone, computer and editing software. Furthermore, with multiple free platforms, it’s possible to achieve significant visibility on a thin budget!
While audio is growing fast in popularity, video should be your top priority. Stada Media could be making your next head-turning video. Get in touch!