Podcasts: Why You Should Launch Your Own

If you caught last week’s blog post, you’ll know that podcasts have become one of the most popular types of online content. Currently, 75-million people tune into podcasts every month and, with consumption growing by 25% year-on-year, that audience is getting even bigger.

But, what does this trend mean for the average business or marketer? How can you use it to your advantage?

Here are a few reasons why you should consider launching your own podcast:

Access a new audience

Consumer preferences are shifting and becoming more diverse. With more online platforms than ever, there are a lot of bases to cover if you want to reach a wider audience. Instead of splitting your focus between multiple platforms, you’re better off honing in on the ones that really matter. With podcasts experiencing a consistent growth in popularity, it is safe to say that it is a platform worth investing your time and effort in.

You will not only expand your audience by opening up your marketing strategy to a wider variety of content, but you could potentially access a different demographic that is harder to find on Facebook, Twitter, YouTube or other social media platforms.

Become a thought leader

There’s no need to be overly ambitious with your podcast concept. Your main aim should be to break down the wall and provide value to your listeners by sharing your thoughts and expertise. If you can prove yourself to be knowledgeable about not just your company, but your industry as a whole, listeners are more likely to trust you with their business.

And don’t be afraid to let your personality and company culture shine through! Adding a human element to your brand will only reinforce your relationship with your audience of potential customers.

Cost-effective and easy to produce

Thanks to more recent developments in technology, creating a quality podcast is now easier and more affordable than ever. All you really need to get started is a microphone, computer and some kind of editing software. And, with multiple free platforms to distribute on, it’s possible to achieve significant visibility on a thin budget!

Interested in launching your own podcast but not sure where to begin? Don’t hesitate to get in touch!

For more digital marketing tips and tricks, why not check out the Stada Video podcast? Listen and subscribe over on iTunes!

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