Marketing agency Banana Kick asked us to help their client, Ring Automotive, produce an instructional motion graphics video to help customers use their new app. They supplied an original live-action video and asked us to work our magic.
Ring Automotive’s new app works with their RTC1000 Rapid Digital Tyre Inflator. It tells users exactly what their car’s tyre pressure is, as well as the perfect tyre pressure they should be aiming for. They had a video showing users the real-life side of the process – examining your tyres – but not one of the app itself. This meant Ring Automotive needed some quality motion graphics work to combine with this existing footage, pulling everything together and making the instructions clear as crystal for the viewer.
One challenge of this project was that we didn’t make the live-action part ourselves, and had little control over how it would appear. So – we needed a little time to get to know this and how it would correspond with the motion graphics we created. Challenge two was ensuring our motion graphics were clear enough for the viewer and their instructions matched up to the footage being shown. However, we’ve had plenty of experience and we’re always keen to WOW our clients – so we welcomed the ‘challenge’ with open arms!
We used our skills and experience in motion graphics and video editing to produce a practically brand-spanking-new video fit to show Ring Automotive customers. We used imagery of a smartphone to maintain the message of ease and portability, as well as keeping the relevant messages on screen at the right times.
Our motion graphics service gave Ring Automotive’s instructional video a new lease of life, bringing their new app to the forefront and visualising use of it to the customer.