Plump It! needed a set of videos that would explain their new product, the Volumising Lip Plumper, and its benefits. ‘Plumper, fuller, softer lips’ was the message Plump It! wanted to get across on its social channels. The Stada Media team knew just what the client needed to get their new launch off the ground.
Plump It! were launching a new product, their Volumising Lip Plumper. There was just one problem: they needed to generate interest. And what can achieve that better than anything else? Video!
Plump It!’s product videos had to explain how the lip plumper worked, while successfully creating buzz around the new product. Stada Media had the tools and expertise to produce something really exciting for the client.
Our main challenge with this video project was ensuring we explained the product, highlighted its benefits, and enticed the audience with engaging production – all in each product video. As it was a new product launch, we had the extra pressure to deliver on its debut to the world.
To get the absolute most out of the campaign, our team produced a variety of work for the client: one 30-second video featuring a model applying the product to her lips; six short product videos for the Plump It! website; and a short before-and-after video.
The videos featured neon lighting to catch the audience’s eye, and a performer to demonstrate how the product is used.
Shared across their social media channels as well as YouTube, Plump It! enjoyed a successful product launch with a huge number of video views – in fact, 100,000 views, and still climbing.