Your website is the online face of your brand. In many cases, it is where your customers will first encounter your business. The search process is a big part of customer discovery; what’s more, getting your website to the top of the search results should be an important part of your growth strategy. So, we are about to offer our SEO tips for beginners.
Search engine optimisation can be as complex as delving into metadata and restructuring your website. However, there are also plenty of simple tasks that can have a hugely positive effect on your search engine ranking.
Let’s get started on our top SEO tips for beginners…
Monitor your ranking
First things first in our SEO tips for beginners. Find out where your website currently sits in the rankings. That way, you can monitor the success of your SEO efforts going forward. There are several handy online tools you can use; try Alexa or Moz Rank Tracker.
You may have some kind of website analytics installed, such as Google Analytics or the inbuilt statistics in WordPress. If so, it’s also worth noting the percentage of traffic that currently comes from search engines.
Next up in our SEO tips for beginners: including rich keywords throughout your website will form the backbone of your SEO strategy.
There are a variety of keyword research tools and methods you can utilise, such as Moz Keyword Explorer and Google Adwords. However, putting yourself in your customers’ shoes and making an educated guesses about popular search terms is a good start.
Use these keywords in page titles, URLs, image filenames and the body of your content. The key is to not go overboard. In addition, ensure that every keyword is relevant to and optimised for human enjoyment as well as search engines!
Link back to yourself
This is one of the most simple of our SEO tips for beginners. Within each page of your site, be sure to include relevant links to other pages. For example, a related blog post or service.
This will not only boost your SEO; it will also encourage users to stay on your site for longer and navigate to other areas of your site.
Use clear URLs
When creating a new page for your site, pay attention to the URL you are assigning to that page. Your URL might be a random combination of numbers and characters (such as www.yourwebsite.com/12&sgj81); however, this won’t give search engines or users a lot of information about that particular page.
Use a clear, descriptive URL including relevant keywords (such as www.yourwebsite.com/basic-SEO-tips).
Add image descriptions
Out of our SEO tips for beginners, this may be the one that most people forget.
Don’t forget, search engines can only read text. So, when it comes to images, it’s up to you to give them as much information as possible. As a result of this, you’ll improve your general SEO and boost the chance of your images appearing in image search results.
There are two easy ways to do this. First, ensure that your image files are named clearly with a descriptive, relevant name. Then, give each image ALT tag that also includes relevant keywords.
Post regular content
If search engines recognise your site as offering valuable information, they will generally reward you with higher rankings. Maintaining a blog with regular, useful and relevant content is the best way to prove your worth.
Share on social media
Another key element of SEO is building a network of external links pointing to your site. Thanks to social media, getting your link out into the world wide web is pretty easy. You simply have to share your content regularly on social media; with any luck, your followers will find it useful and share it with their network.
We hope you’ve found our SEO tips for beginners useful. If you have, why not share the post with your network?
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