Stada Video, the Wakefield-based media production company, joined forces with Finn Communications to create a documentary for Bodyform. Stada Video based the documentary on Bodyform’s 2018 Fear Going to School Less campaign.
The Bodyform campaign is the result of recent YouGov UK research revealing that 350,000 UK girls are missing school due to their period. For 27%, the main reason is embarrassment and shame.
Stada Video produced a video featuring boys and girls predominantly under 16. To create the biggest impact, the video production company used a real-people documentary, social-experiment format. The video aimed to find out what the children knew about periods.
Finn PR commented: “Working closely with Stada, we produced an emotional video for Bodyform which highlights the issues surrounding periods within schools. The video helped get to the truth around children’s feelings towards periods and aims to normalise conversation between boys and girls, encouraging them to feel more comfortable in talking about periods together.”
One of the team’s biggest challenges was finding children in the right age range who were willing to talk about periods. This only went further to show the stigma surrounding the topic.
Ben Davis, project manager at Stada Video, said: “The Bodyform documentary was Stada Video’s biggest challenge to date. This was because, at the beginning, nobody wanted to talk about periods. As a result, we had to get resourceful in our search. We’re so pleased with the end result for what is a very important subject for young people.”
Bodyform released the video on 20th September 2018. Since then, three of the children from the documentary appeared on BBC Two’s Victoria Derbyshire to discuss the topic in more detail.
You can watch the video here:
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