When you first decide to invest in a video for your business, you might be drawn in by visions of flashy graphics and spectacle. However, if you want a decent return on your investment, you should put video vanity to one side and make strategy your number one priority.
In this episode, Danny explains how you can strike a balance between strategy and creativity, and reverse engineer your business objectives to develop a creative video concept that yields tangible results for your business. Have a listen, and be sure to subscribe on Soundcloud or iTunes for more tips and insights coming your way soon!
Want to find out more about using video to boost your business? Get in touch!