VIDEO PRODUCTION FOR THE TECHNOLOGY INDUSTRY

Engaging video content makes tech more accessible than ever

From software to devices, video marketing promises clarity, excitement and engagement

Video is the perfect marketing tool for technology companies.

Video has the ability to turn the complicated into simple, and promote features and benefits in a way that other marketing tools cannot.

From smartphone apps to cloud-based storage solutions, devices to websites, Stada Media can provide effective video production for technology.  

SOME OF OUR TECHNOLOGY VIDEO PRODUCTION WORK

But why is video so effective for technology?

CLEAR, ENGAGING EXPLANATION INSTEAD OF THOUSANDS OF WORDS

Video has an unrivalled ability to make the complicated simple, or the intangible tangible. 

Particularly when using animation, a complex subject like cloud-based software or how to use a digital service can be articulated in a more engaging, succinct way than using words and pictures. 

Plus, if the subject is a little dry, a video can make it exciting and entertaining – which can do wonders for your conversion rate!

We used video to explain how to use our online claim portal. Explainer videos are far more effective than using words and images.

AGNETHA WESCOTT, MARKETING & INSIGHTS EXECUTIVE, MINSTER LAW
HOW TECHNOLOGY COMPANIES ARE USING VIDEO
1. Explainer videos

The most common use of video content for technology companies is explainer videos. Animation is the preferred approach - take a look at our animated explainer video examples above to see how effective it has been for our clients.

2. Training videos

Introducing new technologies or systems to staff can take time, requiring extended 'onboarding' periods the more complicated the technology. However, video can reduce that onboarding period by making training more engaging and easier to follow.

3. Product videos

Video marketing is perfect for making intangible products more visual and easier to understand. And not only is video marketing great for promoting your products; it could be great for your brand - and giving your company a face.

See the video services we offer on our Services page.

Find out more and get your video production quote