If you’re looking to extol the virtues of your company through the medium of video, it can often be hard to figure out exactly where to start. However, it should never be a case of just thinking about one video in particular to do this – there should be a raft of options you’re willing to explore in the name of promotion. We’ve listed ten examples of popular, and easily done, videos that could get your corporate campaign up and running.
Interview your staff on why they love their job
This is a fantastic place to start, as it puts names and faces to your company. It’s an oft-used tactic for this reason; consider all of the times you’ve seen an organisation as a faceless entity, and how that’s influenced your impression of them. Giving a human edge to your offering – especially with outgoing, happy people – can really link you to new and potential customers.
A day in the life
Follow someone throughout the day – so long as they’ve got a pretty varied schedule! – and film the important parts. You can do it as a fast-forward-based piece, timelapsing between key moments. It doesn’t have to be long – it just needs to show how much can be, and is, achieved during the average day.
A great example of these first two points is this video from the Adobe careers page.
An office/ campus tour
This one’s as basic as it goes, and may need relatively regular updating, but it’s a cracking way to give people a feel for your brand. Many people may be put off this in terms of how corporate an office may look to a standard viewer, but think outside the box – tours of a local area that inspires and supports the company, as well as the creation of Easter eggs for eagle-eyed viewers to spot!
Here’s an example of a hyper-lapse campus tour video we created for Bradford college.
Successful project breakdown
Have you got a project, product or experience you’re proud of creating? Storyboard it, including all of your learnings and future plans, and get it out there!
The story of the company
It’s usually considered as a place to start in corporate video, but many tend to stick to a corporate history/about us page on site. It’s usually fine to do that, but it’s certainly worth focusing on the possibility of having a video on that same page to enhance the content. Here’s an excellent example of a company story video from HubSpot.
How it’s made
Sometimes, you have a product that may be so innovative, exciting or downright strange to create. Why not walk your customers through what you offer, and how you do it? When they see the amount of work that goes into making it, you could find yourself with an even more appreciative consumer base.
Attending a show? Record your feedback on it, especially quickly – immediately after the event, or within a couple of days, is usually perfect. It shows you have your finger on the pulse, and you’re actively involved in the communities you serve.
Job roles breakdown
Sometimes, job titles can be deceiving. Remove all possible questions raised about an individual’s role by recording snippets of each person, especially in a chain of work – see how your jobs are handed between key players.
Feel-good charity partnership
If you’re involved in charity work, promote it! Speak to key people behind the partnership, and those who are better off as a result of your work. Just make sure you get the tone right – you want it to be positive, and not too self-promoting. Focus on what’s important!
How-to, using your product
Finally, why not simply demonstrate how well your product works? This may only work for certain companies, but it can be as simple as showing running clothing being used on a track, or a coffee machine being worked by a trained barista, or even just a phone cover protecting a mobile from wear and tear. Be exciting and creative – don’t just do standard boring shots. Be prepared to be funny or entertaining!
Here’s a product demo video we created for Brandon Medical.