Video is big – but how does this relate to my business?
We could throw a load of video statistics at you that might leave your head reeling, but how do they actually affect your business plan? We’ll just tell you two; Youtube is the second largest search engine in the world behind Google, and 55% of all internet users watching at least one video per day. In terms of video as a generalised entity, there’s no doubt that it’s huge. However, ‘video’ covers a massive expanse of types and genres, so lets talk a little more specifically about the kind of video that matters to you.
According to Forbes, 65% of executives has visited a vendor’s site after watching a video, and a further 39% have actually called the business after viewing. Think about using video as a call to action: Instead of using plain text to urge people to get in touch, up the quality of your brand and give them a real reason to. Most people can write a compelling paragraph or two, but it shows credibility when executives are faced with a video. They may not have time to patience to read through your site, so giving them what they need in video form is absolutely the right route to go down.
Is video marketing really necessary?
There’s a common misconception surrounding corporate video production; video is just a nice addition, something we’ll do when we have some room in the marketing budget. We don’t need it, right?
Wrong: 70% of marketing professionals report that video converts better than any other medium. That means that if someone visits your site and sees a video, its MUCH more likely that them browsing will turn into a genuine lead. 90% of all information transmitted to the brain is visual, and it’s processed 60,000 times faster than text. It seems like a no brainer (pardon the pun). It isn’t a frivolous expense, but a fantastic tool that you can use to bring your business to the forefront of your industry.
What does all this mean in real terms?
In simple terms – having videos on your site = more potential sales. The key to converting page visits into sales is to increase the amount of time that people linger on your site. Visitors who view videos stay on web pages an average of two minutes longer than those who don’t view videos. A lot can happen in two minutes, and you’ve just bought yourself 120 seconds more to tell your customers why they should go with you.
Say someone clicks on an organic search result and goes to your website. Having video on your homepage can increase the chance of a follow through by 20%. If you’re investing in online ads, having a video on a landing page increases conversion by 60%. Those numbers are very hard to ignore.
Interestingly, 80% of internet users recall watching a video on a website they’ve visited in the last 30 days, and 46% took action after seeing the ad. Your business could have staying power well after the viewer has watched your video, and half of those who do watch will follow through.
Will video help to bring people to my business?
The short answer? Yes.
How? Well, not only will video help to keep users on your website for longer, but it will also help to draw them there in the first place. Video results have appeared in almost 70% of the top 100 search listings on Google alone. In other words, the chances of getting a page one listing on Google increase 53 times with video. 53 times! Outside of potential customers, utilising video will make Google look on you favourably too.
Put all these results together, and we can see that video can exponentially help you and your business to thrive. No longer is it an ‘option’ – you should be making it a priority.