Many of the clients we work with have never used video before, so often aren’t clued up on the benefits of video marketing. Therefore, it’s up to us to lead the way and show them exactly why video is king.
There are many benefits of video marketing, and some you may not expect. Video boosts your business in many ways, from your sales to your search engine ranking – and that’s why so many businesses today harness its power.
Read on to find out the first 5 benefits of video marketing we reveal to clients in the early stages of a video project.
1. Video is your new salesperson
You’ve probably done sales presentations in the past that you felt could have gone better if you’d got your product’s benefits across more effectively. Well, guess what? Video can fill this hole for you and essentially become an extension of your sales team. Forget hiring another salesperson and let video do the heavy lifting!
This is one of the benefits of video marketing due to its effectiveness in communication and engaging an audience. Its unique combination of sight, sound and emotion means its message will stay with your viewers for quite some time!
2. When customers can’t go to your product, video brings your product to them
In a post-COVID world, we’re all thinking more about how we could bridge that gap between customers and products that may be hard to access or still in development. Again, one of the biggest benefits of video marketing is that it’s the perfect solution for eliminating this barrier. Especially with techniques like 3D visualisation, you can show your product in a lifelike way that will impress audiences and gain their trust.
For example, it’s increasingly hard for healthcare companies to get into hospitals to show them their products. Therefore, video has been a lifesaver in communicating what they offer in an engaging, appealing and visual way – especially during the pandemic.
Find out more about how the healthcare industry is using video here, and how you can make video marketing work for you post-COVID here.
3. Video boosts your search engine ranking
As if the previous benefits of video marketing weren’t enough already, video is also a whiz at getting you to the top of those super competitive search results.
How does it do this? Well, Google now prioritises video as a source of high-quality, quick, convenient and digestible content that, right now, is high in demand. Because people tend to click on videos to answer their questions over text results, it only makes sense that these will turn up at the top of the list.
So how do you get there? Well, unfortunately, it’s not enough to simply have a video. You’ve got to learn the rules of the game to win. Unfortunately, we can’t go through all of those in this post, but find out more about video marketing SEO here for the full lowdown.
4. Video is a content goldmine
This is probably the most forgotten of the benefits of video marketing. Once you’ve finished your video, you don’t just have a single video. You’ve got a mountain of gold to extract from it in the form of ‘microcontent’. This could be social media graphics, blog posts, mini clips, podcasts and more. A video is an investment (find out more about video production costs here); therefore, make sure you’re getting the desired return on that investment by making the most of all that fresh new content.
The more content you share with your audience, the more value they get from you and the more chances you have of bringing in interested traffic. Don’t spam them with content, however – post on a regular schedule at the times that suit your audience the most! Learn more about creating an effective content distribution strategy here.
5. Video is much more effective than images or text
Finally, you may have heard the saying ‘a picture paints a thousand words’. Well, a video paints a million!
Because it uses moving visuals to engage the viewer, background music to build emotion and voiceovers to immerse and educate, video is pretty much undefeatable. In fact, according to G2 Crowd, social video generates 1200% more shares than text and image content combined!
As a result, one of the biggest benefits of video marketing is that it achieves a much higher return on investment than text or images alone. Audiences are much more persuaded of your business’ benefits, so are much more likely to convert.
Once we’ve told clients about these benefits of video marketing, they’re much more convinced that it’s worth the time, attention and investment!
Find out more about what video production could do for your business by getting in touch with the video experts at Stada Media. We’re obsessed about creating WOW-worthy video content for businesses of all shapes and sizes across the UK that will bring them a real return on their investment.