The Importance of Video in Business

The Importance of Video in Business

The internet was once the place where text and images ruled supreme, but that didn’t last long and now everything is about video. Video is the future of content marketing and nothing gets traffic and showcases your business or creates sales like a video does.

With the rise of social media and the new ways people can now share videos with each other it’s now more important than ever that you utilise video if you want your business to get ahead. Still not convinced? Then let’s take a lot at how popular videos already are in the world of business.

Video Benefits  

So why are videos so celebrated? It’s actually quite simple a video allows you to build a deeper connection with people. They can see and hear you and perhaps most importantly see your body language.

This allows you to build much more of a rapport with them and will leave a much bigger impact and impression. And if you’re talking about your businesses goods or services then a video allows you to present them much more effectively.

Videos also work in combination with social media easily and effectively and many social media sites like Facebook and Twitter have their own features that allow you to share your videos with a wider audience. There’s also a large variety of social media sites and apps that are focused around videos like YouTube, Snapchat and the short form video sharing site Vine.

These statistics really highlight how effective videos can be:

  • Research shows that 96% or marketers use video.
  • Videos are shared 12 times more than images and text.
  • Videos in emails result in a 300% boost in video click through rates.
  • Visitors to a website will stay 2 times longer on average if there’s a video on the site.
  • Consumers are 64 times more likely to buy a product after viewing a video.
  • 96% of B2B companies plan to use video within the next year.
  • 90% of the information that’s transmitted to the brain is purely visual.
  • Social media content and videos are the first and second most popular marketing content techniques respectively.


The Social Connection

Social media is an integral part of many people’s lives and new people are discovering social media every day. With such a large platform of potential consumers available businesses are always trying to find new ways to connect with people through social media.

And while images and text are useable anyone who’s been on any social media site will tell you that video is the real crowd puller after all the term “viral video” exists for a reason. The importance of videos on social media sites can be seen in the number of sites that have implemented their own features that allow you to share videos more easily.

Facebook for example reports that there are now over 4 billion video views on Facebook every day and social media sites like Twitter have added their own video producing features, so they could better compete with video sharing sites.

One recent example of a business using social media and videos to great effect came with the singer Beyoncé’s 2013 album release. The surprise release was announced on Snapchat with an accompanying video which led to massive success and interest from the public.

The Price Tag 

Video is too expensive you say I’ll never be able to afford to create one on my budget. While video is often thought to be very costly the price might not be as high as you think. For example there’s a variety of different factors that can affect the total cost. Like whether you want to use animation or live action to give just one example.

So if you’re wondering: “How much will a video for my business cost” then the answer is really whatever your budget will allow. The bigger the budget the more you’ll be able to accomplish but you might be surprised how much you can still achieve with a smaller budget.

If you already have a vision for what you want then the best thing to do is take your ideas to a video production service and let them know what you want your video to look like and what you want it to convey. The video producers will then give you a quote on how much making your video will cost, so why not give it a try it might be cheaper than you think.

Summarising Video

Video is the most powerful marketing tool on the web and is the most effective way to build trust and credibility in the business world. Videos also increase the size of your digital footprint so you’re more likely to get noticed through search engines by using them.

They may be costly in the short term (although videos are indeed viable on a smaller budget) but they are the most effective way of marketing your business to potential consumers. And the added benefit of how well video works with social media massively increase their already effective marketing capabilities.


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