Today, businesses are thriving online – so much so that the high street is suffering. In this post we’ve pulled together some of our top tips for building a new website.
Now more than ever, it makes good sense to launch a website for your brand. Whether your product can be sold online or not, customers look for an online presence when deciding to use your services.
Simple website design
While you’re building a new website and still establishing who you are, simple is best. Top performing websites have similar design traits, and less is most definitely more.
If in doubt, opt for a white background and insert a touch of colour in your logo or in the fonts you choose. Black and white websites are particularly successful for retailers, as based on many studies, they encourage trust in consumers. Here’s some black and white website inspiration for you.
If you’re still struggling with your business’ design and want to hand it to the experts, click here.
Easy website navigation
When building a new website, it’s very easy to get carried away with the number of pages it needs. Actually, a clean and easy pathway will encourage your customers to venture around your site and its pages.
If your site has a cart function, map your pages to ensure that the path to purchase is easy and short. Think about the number of clicks it takes to get to payment – the shorter the path, the higher the chances that the purchase will be made.
Also think about the labelling of your site’s pages, to ensure that it’s easy to find what they’re looking for.
Mobile and tablet-optimised
Very few people will wait until they are at a desktop or laptop to browse online – why should they? It’s hugely important to ensure when building a new website that it is is mobile and tablet-optimised. This is because they are your main sources of your site traffic.
Call to Action (CTA)
Each page should encourage your customers to do something, even if it’s simply to get in touch with your team to learn more. Having the option to get in touch is important to the user experience.
Therefore, when building a new website, ensure you include a clear Call To Action. For example, visitors should be able to easily find your contact page.
Visuals over text
Whilst some information is important to include, keep the reading time to a minimum. Consumers like their information fast and accurate, and video is often the best tool to deliver. Create engaging visuals and video to illustrate just who you are.
Measuring how well your site is performing will provide you with the tools to improve. Look at the most visited pages, the bounce rate, and the position that customers leave your site, to then turn optimise that experience and convert your customers.
Google Analytics is the biggest tool for conducting this kind of research.
Have a read of our content distribution guide to learn more about why the analysis stage of your strategy is so important.
Building a new website can be tricky, but it’s all about the perfect mix of all of the above to create the best possible experience.
Looking for a way to get started? Here’s a big one – invest in video. Stada Media are video production experts whose work can massively boost the ranking and bounce rate of your website. Contact us here.
If you’re looking to learn more about video production and marketing, why not check out the rest of our blog?