Christmas TV Adverts: Aldi – 1, John Lewis – 0

We keep a very close eye on the latest TV adverts at Stada Media. Mostly because we make TV adverts – but because, simply, we love to see originality and creativity in TV advertising. 

John Lewis was well on its way to becoming, yet again, the Christmas advert of the year, but it seems everyone has jumped on the ad-wagon this year from Sainsbury’s Clumsy Cat to the Lucky Spanish Lottery winner, giving John Lewis a run for their money.

A surprising new comer to the Christmas TV adverts race though, Aldi stepped up their game hugely this year. The advert completely spoofs John Lewis’s emotive ‘man on the moon’ sketch that pulled at the nations heartstrings. It mirrors their usually formatted ‘Like Brands’ advert, showing the savings of shopping at Aldi, but this time using the old man’s telescope.

This year see’s a star returning to the screen, Gin-loving Jean from one of Aldi’s 2011 adverts, returned as the not-so stereotypical beautiful blonde. ‘Jean quickly became a national treasure for her love of our Oliver Cromwell London Dry Gin when she first appeared on screens in 2011,’ said Jonathan Neale, joint Managing Director of Corporate Buying at Aldi.

Best Christmas TV advert

The entire thing looked cheap and cheerful, perfectly mirroring the values of Aldi. Annoyingly for John Lewis and their £7m effort, Aldi’s cheap alternative won the vote of the nation yet again – coming ahead of John Lewis in the Metro Online ‘Best Christmas TV Adverts of 2015’.

We think Aldi may have won the 2015 Christmas Ad Wars!

If you’ve not seen the Aldi Christmas TV advert, you can watch it here.

Need a TV ad? We make them – not just for big brands but for local businesses too. Talk to us here and let’s make your business a TV advert with added ‘WOW’!

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