User-Generated Content: Why You Should Be Utilising It

You’ll hear ‘user-generated content’ (UGC) a lot over the course of the year, with many brands and agencies arguing that it encourages a sense of authenticity. They’re not wrong.


Argued to be one of the most effective forms of content in the marketplace right now, it’s worth looking at ways to incorporate UGC into your own marketing strategies.

Still not convinced? Here are some more reasons why you should give user-generated content a go:


It works!

You can select content that already gets the engagements you seek. Looking for content featuring the best sights in the city? Why not look at user-generated content that has already got the traction? In many ways, your audience has already done the hard work for you!

In addition, by sharing content you know people love, you are also in with the chance of having your own posts shared and credited to you – expanding your reach and engagements once more.


Budget management

Simply put, by opting for UGC you’re slashing your spend in half. Video and photo content is extremely important to your marketing campaigns – but it can be costly. Why not crowdsource the content you need at no additional cost? There is an endless pool of great content that your audience has already created.


It’s a crowdpleaser

Endorsing someone else’s content does a great deal for the ego, and flattery will get you everywhere where social media is concerned. Celebrate your customers’ user-generated content and watch the respond with even more endorsements. Basically, stroking the ego of your targeted audience will serve you very well.



The more you engage with your customers and are endorsed by your customers, the more trust you will gain overall. This is because UGC gives your business a more genuine public personality. Overly branded content can feel stuffy and untrustworthy, so it’s important to inject a touch of fun.


Are you looking for a video that will really WOW your customers? Look no further – Stada Media are video experts and we’re ready to take on the challenge. Get in touch here!

Find valuable content about video production and marketing over on our blog here.


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