The internet was once the place where text and images ruled supreme. Now, of course, everything is about video. Video is the future of content marketing and nothing gets traffic, showcases your business and generates sales like a video does. That means it’s never been more important to be working with a corporate video agency.
Whatever marketing channel you look at, video is becoming the dominant way to communicate with audiences. Video content is highly shareable, easier to digest than words and pictures, and can make complicated subjects easier to understand.
Still not convinced? Let’s take a look at why video is now popular for business, and how working with a corporate video agency will help you make the most of this powerful marketing tool.
Hit the right audience
Video allows you to build a deeper connection with your audience. They can see and hear you, and perhaps most importantly, see your body language.
Of course, it’s important you’re targeting the right audience. Voice, tone and message are intrinsically linked with audience. In other words, who you’re talking to will dictate your voice, tone and message.
Whilst as a business you’ll likely know who your target audience are, a corporate video agency will be able to develop the creative for your video that appeals to that audience the most. Take a look at the company video examples on this page and you’ll see how each one has a clear creative approach that’s different from the last.
Take advantage of every channel
Today, with so many websites and social media channels available, it’s not surprising some businesses are bamboozled when it comes to getting the word out. Where do you start? There’s YouTube. Vimeo. Vine. Facebook. Twitter. Instagram. LinkedIn. Snapchat. And not forgetting your company website… And that’s just the main ones.
A corporate video agency will not only know which channels are best for you (because some will be more suitable than others), they’ll know how to use them. By that we mean, what type of video content works best on what platform or website.
This could mean creating different versions of your video, but it does mean you’re appealing to each audience in a way that’s relevant and easily-digestible.
The importance of videos on social media sites can be seen in the number of sites that have implemented their own features that allow you to share videos more easily. Facebook, for example, reports that there are now over 4 billion video views on Facebook every day. Other social media sites like Twitter have added their own video production features, so they can better compete with video-sharing sites.
Be on brand, on-message
Easier said than done, this. Video is perfect at elevating your brand – giving it more importance, and making your audience feel like they ‘know’ you better… Simply because a video hits more of the senses, and is more engaging, than just text or images.
But video marketing has to speak to your audience in a way that they can relate… And it also needs to do so without compromising your company ethos, branding or beliefs. That’s quite a bit of a juggling act.
Luckily, that’s what a good corporate video agency will have years of experience in. You want your videos to promote your business in a way that’s consistent with your marketing efforts.
Get professional, high quality video content you can use over and over
It goes without saying, as well, that working with a corporate video agency means you’ll get professional-quality, high definition video content. The great thing about video is that it can be re-purposed over and over – one video really isn’t one video!
So, you have longform video content for your website, maybe your homepage. If the video covers individual aspects of your business, short edits can be created from the original video and used on suitable website pages. You can edit the video down further to create very short, snappy social media videos…. You get the picture.
Doing video yourself
Thinking you want to start using video marketing to boost your business and your sales? You could do it yourself – and whilst it is now much easier to create video content yourself, we do recommend that you consider your options, including whether you have members of the team capable of creating high quality video work – and the cost comparison of using a video agency or creating your own video content.
We recently wrote a blog post about why you should consider using a video agency rather than creating video content yourself. It’s worth a read if you’ve got this far, and now wondering whether your intern could do it on their iPhone instead…
Want to know more about video?
If you’re new to video, here are a few pointers before you get started.
- Understand what the investment may be. We have a Stada Media guide to video production costs here.
- Get an idea for how video can boost your visibility in search engines. Don’t worry if you need help with this, we can guide you.
- Live action or animation? If you know what your video wants to cover, and that happens to be something technical, in-depth or potentially quite ‘dry’ – consider animation.