Not too long ago, the closest any of us had come to a virtual reality experience was a View-Master. Back then, most believed that any more realistic technology could only exist in science fiction. Welcome to the future. If you’re looking to level up your marketing, virtual reality in business is… a reality.
Tech powerhouses are working to not only make VR more life-like, but more accessible. For example, this includes Facebook, Samsung, HTC and Google. Today, VR headsets are readily available at a range of price points. For example, hi-tech hardware resembling scuba masks. Alternatively, origami-style cardboard goggles can transform your smartphone into a surprisingly high-quality VR experience. So, overall, virtual reality in business is becoming much more feasible.
“You’re getting a level of simulation quality that might’ve been possible only in a $1 million system just 20 or even 10 years ago.” – Nick DiCarlo, Samsung’s General Manager of immersive products and VR.
Using virtual reality in business
At its current trajectory, virtual reality in business is only going to become more commonplace. It can offer endless opportunities beyond the entertainment industry. In fact, a wide variety of businesses have already started to experiment with VR. As a result, it’s proving to be an excellent marketing and communications tool!
Panoramic property tours have been around for years. However, they don’t come close to the immersive power of modern VR technology. For instance, agents will now be able to use virtual reality in business to show properties to buyers. As a result, this allows customers to view properties in detail from the comfort of their own sofa. Furthermore, they could even present various architecture and interior design options using 3D modelling!
Hotels and holiday resorts can also advertise their facilities in much the same way.
Retail and manufacturing
It’s not always easy to make a purchase decision based on a flat image displayed on a website or brochure. However, virtual reality in business provides a completely different buying experience. It allows retailers and manufacturers to showcase their products more effectively. As a result, it allows consumers to get a real feel for items before they commit.
A standard video increases purchase intent by 97%. Just imagine what VR could do.
Virtual reality has already been proven as a powerful educational tool in schools. Evidence suggests that VR-aided education increases attention by 92% and test scores by 35%. Therefore, there’s no reason why virtual reality in business couldn’t produce some effective training videos.
Virtual reality will soon be widely used to enjoy live events — sports, concerts, theatre performances and more – through event videos. There are plenty of useful applications for live streaming VR in the workplace too. Virtual reality in business could transport you to conferences and seminars; it could allow you to meet effortlessly with colleagues around the world; and it could enable you to effortlessly interview job candidates.
Making your own virtual reality
These virtual reality opportunities aren’t limited to large corporations with limitless budgets. Just about anyone can create virtual reality in business!
If you’re looking to create a high-quality VR experience, it might be worth speaking to a video production company. That way, you don’t have to worry about technical ability or costly equipment! Plus, don’t fret if you have a limited budget. A good video production company will find creative ways to keep costs low without affecting the overall quality.
If you do fancy having a go yourself, there are plenty of tutorials available on YouTube. Nevertheless, here are three basic points to get you started!
Choosing the right equipment
As virtual reality in business is becoming more popular, 360° cameras are becoming cheaper and more readily available. There are a number of different options — or you can use 16 GoPros attached to a rig. If you’re planning on making a lot of 360° videos, it might be worth buying your own. However, if not, renting is always an option.
The main thing to consider is picture quality. For instance, higher quality cameras will provide you with a higher resolution and, therefore, a more realistic and immersive VR experience.
Editing and post-production
This can be the tricky part of virtual reality in business. The ease of editing your 360° video partially depends on the camera you choose. For example, using multiple GoPros attached to a rig will improve the quality of your video; however, you will give you more work to do in post-production. The footage captured by each camera will have to be aligned and stitched together. However, if you’re not confident in your video editing abilities, this might not be a viable option!
Planning your shots
Unlike traditional filmmaking, virtual reality in business takes away your control over where your viewer is looking. So, you might be tempted to fill the entire space with exciting props and action. However, this can be distracting and, in some cases, a little nauseating! Therefore, plan your shots carefully and try to keep action concentrated in one or two-quarters of your 360° space.
If you’d like to learn more about using virtual reality in business, don’t hesitate to get in touch with Stada Media!