Video Marketing Roundup: April 2017

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis.

Never fear. We’ve put together a roundup of five of this month’s biggest stories to help you stay ahead of the curve!

Pre-roll ads come out top

A new study comparing pre-roll, mid-roll, and out-stream video ads has revealed that pre-roll ads are by far the most popular among internet users. Viewers find them less intrusive and more memorable than all other video ad formats.

Twitter introduces pre-roll Periscope ads

Talking of pre-roll ads, Twitter has announced that it will begin selling pre-roll ads on Periscope videos within Twitter itself. They hope that this will encourage both marketers and video producers to create more exciting and engaging video content.

Snapchat expands advertising options

With Facebook hot on their heels, Snapchat is working hard to keep marketers on their side. After acquiring a new media license, they have now made it much easier for marketers to purchase full-screen ads by including the format in their self-serve advertising options.

YouTube opens mobile live streaming to smaller accounts

The ability to live stream directly to a YouTube channel from mobile devices was previously limited to accounts with 10,000 or more subscribers. This month, YouTube revealed that this feature is now available to channels with 1,000 subscribers or more.

Facebook tests native split-screen, two-person live streams

Facebook is looking to stay ahead of the live video game by testing a brand new feature: native split-screen, two-person broadcasts. Currently, this feature is limited to personal profiles on Facebook’s iPhone app, but it’s likely to be expanded in the near future.

If you want to find out more about effective video marketing, check out our video marketing service!

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