Video Marketing Roundup: August 2017

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis. We’ve put together a roundup of five of this month’s biggest stories to help you stay ahead of the curve!

LinkedIn rolls out native video uploads

LinkedIn is finally joining the video content party! Users now have the option to natively record a video or upload a previously recorded video via the mobile app. Audience insights are also available, including views, locations and job titles. The professional network has also announced that it will begin rolling out a video creation tool within the app in the near future.

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YouTube unveils new design and adds new features to mobile app

YouTube has given their desktop website and mobile app a major redesign. As well as providing an overall cleaner look, the updates include new features such as gesture-based playback controls.

The redesign comes just a few weeks after YouTube introduced new sharing features to their app. Users can now share videos and chat within the app, “making it easier than ever to catch up on videos your friends have shared or to show them a few of your own favourites.”

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Pinterest and Facebook expand video ad options

After a successful testing period, Pinterest is preparing to cash in on the popularity of video advertising. Video ads that play automatically in users’ feeds, search results and related pins are now available to all advertisers through Pinterest’s elf-serve platform, marketing partners, or account managers.

Meanwhile, Facebook has expanded its video advertising features to give advertisers more flexibility and control over mid-roll video ad placement. Marketers can now choose whether to buy in-stream video placements on the Facebook Audience Network, within Facebook itself or to buy ads across all formats.

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Snapchat and Facebook commit to original video content

Facebook has unveiled its new Watch platform, which will feature professionally produced video series from premium broadcasting partners. Eventually, the platform will open up to independent creators who will be able to monetise their shows through Ad Breaks.

Snapchat has also confirmed that it is aiming “to push into scripted content through its Snapchat Shows by year’s end.” Broadcasters will include BBC, Vice Media, Time Warner and NBC.

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Google rolls out video previews on mobile search

Google has announced that silent six-second video previews will now appear within mobile search results to remove any ambiguity surrounding the actual content and quality of a video. The update comes a month after Google-owned video platform YouTube added three-second previews to video thumbnails.

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