Video Marketing Roundup: Facebook Stories, Save Instagram Live Video & More

The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this month’s biggest stories, including Facebook Stories and how to save Instagram live video. Stay ahead of the curve!

Facebook unveils a number of Snapchat-like features

This month, Facebook announced the release of Facebook Stories. Accessible through the Facebook app, it allows users to share photos and videos that disappear after 24 hours. Users of Instagram Stories and Snapchat will be familiar with the format!

The social media giant has also rolled out a new in-app camera for iOS and Android. This camera includes a number of interactive effects, masks and filters. In addition, they are planning to soon introduce a feature that allows users to create their own filters and frames.

Facebook expands live streaming capabilities

As well as Facebook Stories, the platform is also expanding its live streaming capabilities. Mobile devices are no longer the only type able to live stream on Facebook!

It’s now possible to broadcast live video to Facebook directly from desktop and laptop computers. In addition, a number of extra features have been included. For instance, users can share their screens, insert graphics, switch cameras, and use streaming software or external hardware.

Instagram adds option to save live video

Instagram has also updated its live video features! Whilst live videos will continue to disappear from the app once a broadcast has finished, users are now given the option to save their video after the broadcast has ended. This gives creators the option to share their live videos on other platforms after the event.

As we know, Instagram already had Stories – so Facebook Stories are following suit!

Instagram Stories adverts go global

All businesses now have the opportunity to purchase full-screen video ads on Instagram Stories after a successful test campaign in January. These ads can be purchased like any other Facebook or Instagram ad via Facebook’s Marketing API, with the same detailed targeting options. We wonder if Facebook Stories will follow in Instagram’s influential footsteps?

Google introduce new reporting and research features for video ads

Google Adwords now includes new research and reporting tools that will help marketers achieve maximum reach and engagement for their video ads on YouTube. These features will provide video marketers with detailed analytics including the number of unique users, the average impressions-per-user across devices and platforms, and detailed watch time reporting.

What do you think of the new Facebook Stories? What about the expansion of various live streaming tools? We bet you could take advantage of them for your business!

If you want to find out more about effective video marketing, check out our video production services!

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