Video Marketing Roundup: Facebook Video Ads, YouTube Skippable Ads & More

The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this month’s biggest stories, including Facebook video ads. Stay ahead of the curve!


Facebook adds new advertising features

Facebook is looking to cash in further on the growing popularity of video. Therefore, we’ll start to see Facebook video ads in all types of videos, including live streams. In addition, both live broadcasters and recorded content creators will earn a 55% share of ad revenue. As a result, this update is likely to be popular with marketers and creators alike!


Facebook videos now feature autoplaying sound

As well as Facebook video ads, the social giant has more plans for dominating the video world. Namely, it recently included autoplaying sound to all videos. The company hopes that this will keep audiences engaged for longer. Plus, it will hopefully provide a more audio-visual experience for users.


YouTube ditches “unskippable” 30-second ads

Speaking of Facebook video ads, YouTube is actually stripping theirs back. From 2018, you will no longer see “unskippable” 30-second advertisements. Youtube recently vowed to replace them with “formats that work well for both users and advertisers”. Watch this space!


YouTube extends live-streaming to mobile devices

After being in the live streaming game for five years, Youtube is finally extending the feature to mobile devices. This is something that Facebook has been pushing with great success. Mobile live streaming is only currently available for channels with over 10,000 subscribers. However, YouTube has promised a wider rollout in the near future.

While different to Facebook video ads, YouTube mobile live streaming is bound to help businesses organically.


Instagram unveils new album feature

With Instagram’s most recent update, users can now upload up to 10 photos and videos in one post. The media is viewable by scrolling through a Facebook-style carousel album. As a result, brands and individual users can tell more comprehensive stories with their posts. Plus, it takes the pressure off choosing one perfect photo!


If you want to find out more about video marketing for your business, get in touch with the video experts at Stada Media!

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