Video Marketing Roundup: February 2017

The online landscape is ever-changing. New devices, platforms and features are introduced on what feels like a daily basis.

Never fear. We’ve put together a roundup of five of this month’s biggest stories to help you stay ahead of the curve!

Facebook videos now feature autoplaying sound

In its most recent effort to become the number one destination for online video, Facebook has included autoplaying sound to all videos. The company hopes that this will not only keep audiences engaged for longer, but will provide a more audio-visual experience for its users.

Facebook adds new advertising features

The social giant is also looking to cash in further on the growing popularity of video on the platform by testing ad breaks in all types of videos, including live streams. Both live broadcasters and recorded content creators will earn a 55% share of ad revenue. This update is likely to be popular with marketers and creators alike!

YouTube ditches “unskippable” 30-second ads

As it happens, YouTube is also planning to make big changes to its advertising formats. From 2018, you will no longer see “unskippable” 30-second advertisements on the video-streaming service. Youtube has vowed to replace them with “formats that work well for both users and advertisers”. Watch this space!

YouTube extends live-streaming to mobile devices

After being in the live-streaming game for five years, Youtube is finally extending the feature to mobile devices — something that Facebook has been pushing with great success. While mobile live-streaming is only currently available for channels with over 10,000 subscribers, YouTube has promised a wider roll out in the near future.

Instagram unveils new album feature

With Instagram’s most recent update, users can now upload up to 10 photos and videos in one post — viewable by scrolling through a Facebook-style carousel album. This allows brands and individual users to tell a more comprehensive story with their posts and takes the pressure off choosing one perfect photo!

If you want to find out more about effective video marketing, check out our video marketing service.

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