The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. So, we’ve rounded up this month’s biggest stories, including Pinterest video ads and Facebook live stream sports. Stay ahead of the curve!
Pinterest announces enhancements to promoted video ads
Pinterest is gearing up to cash in on the increasing popularity of video marketing with all new video features. For example, all videos on the platform now play automatically within users’ feeds. Furthermore, Pinterest video ads will begin to appear in search results and related recommendations. As a result, this is sure to have a positive impact on video marketing campaigns!
Twitter unveils 24/7 news streaming
Twitter has been experimenting with live video for some time and seen some impressive results. As a result, they are now taking things to the next level.
Their new 24/7 news video feed looks to satisfy users looking for a quick and easy way to consume news on the go. Plus, according to reports, ads will support the new video service. Therefore, much like Pinterest video ads, this will give video marketers an exciting new opportunity to reach social users.
Facebook paves the way for live streaming sports
In a bid to further expand their video options, Facebook recently signed a deal with Major League Baseball in the US. The integration of live streaming sports looks to target users who favour online viewing to traditional television.
Furthermore, we expect this is the first of many sports and events to be included on the platform. So, again, like Pinterest video ads, it’s another exciting advertising opportunity for businesses!
Instagram rolls out Location Stories and Hashtag Stories
Instagram has introduced two new ways for users to discover new content. Firstly, Location Stories collects publicly posted Stories tagged with the same location sticker. Secondly, Hashtag Stories — which is coming out very soon — aggregates public Stories containing the popular hashtags. As a result, these new features will allow marketers to reach users who aren’t currently following their profiles.
While Instagram is simply adding to their strong use of video, Pinterest video ads seem to be following in its footsteps.
Snapchat introduces unlimited Snaps and other creative tools
In an effort to stay ahead of the game, Snapchat has unveiled a number of new features. For instance, users can now extend the viewing time for their snaps beyond the standard 24-hours. In addition, they can create looping videos much like Instagram’s Boomerang.
What’s your favourite news of the month? Pinterest video ads, Facebook live stream sports, Twitter news streaming or Snapchat’s new tools?
If you want to find out more about effective video marketing, contact the video experts at Stada Media.