Video Marketing Roundup: Upload Video To LinkedIn, Facebook Live 360 Camera & More

The online landscape is ever-changing. Companies introduce new devices, platforms and features on what feels like a daily basis. But never fear – we’ve rounded up this month’s biggest stories, including how to upload video to LinkedIn. Stay ahead of the curve!


LinkedIn tests new video features

A new feature is coming that will enable users to natively upload video to LinkedIn that autoplays. These videos will provide typical statistics such as views, likes, and shares. However, in addition, LinkedIn will also provide basic employment information about viewers.


Facebook expands Messenger ads to all advertisers globally

After successful beta testing, Facebook has begun to expand Messenger ads to all advertisers around the globe. These ads will be available to purchase through Ads Manager. In addition, they will appear in the Home tab of the Messenger app.

TechCrunch reports that the ads’ placements will depend upon “how many threads a user has, the size of their phone’s physical screen and the pixel density of the display.”

It’s a different kind of update to being able to upload video to LinkedIn. Nevertheless, it opens up further opportunities for advertisers on a very popular platform.


Facebook introduces new Live 360 features

The social giant has also launched a series of updates to Live 360. These will “improve and simplify the Live 360 experience for both creators and audiences”.

The new offerings include: a new Live 360 Ready Program that offers “an array of third-party 360 cameras and software solutions”; 4K resolution support for all Live 360 streams; and a selection of scheduling and distribution tools for creators.

Like being able to upload video to LinkedIn, this is another exciting video creation update for social media users.


Snapchat unveils new features and creative tools

Snapchat has introduced some new features. In order to keep up with Instagram Stories, Snapchat now allows users to attach website URLs to their Snaps. Other new features include the Multi-Snap tool, which enables users to record up to six 10-second clips at a time; a colour-changing Tint Brush; voice filters; and custom backgrounds.

The ability to upload video to LinkedIn shows the platform is simply following an unavoidable marketing trend. Meanwhile, by adding these features Snapchat is keeping up with a savage competitor in Instagram Stories!


Instagram Stories adds video and photo replies

Instagram Stories is continuing its bid to become the ultimate visual communication tool by mirroring yet another feature of its competitor Snapchat. Users now have the option to reply to their friends’ posts with videos and photos, rather than just text.


Are you excited to be able to upload video to LinkedIn? What about playing around with the new Facebook Live 360 tools?


If you want to find out more about effective video marketing, contact the video experts at Stada Media.

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