Creating video content isn’t just creating video content anymore. It’s creating videos for YouTube… That can also be used on your website and social media. And If you were ever in any doubt of how powerful YouTube is, allow us to remind you…
- Over 1 billion users
- 4 billion dollars in revenue
- 300 hours of content uploaded every minute
- Over 2.6 trillion video views in total
Here’s where the YouTube stats get silly…
The average YouTube video length is 4 minutes. That means that roughly 10.4 trillion minutes of video have been watched on YouTube. Following that, if the video views happened one after the other, it would take 19, 773, 772 years and 8 months for them to play out. 19 millions years ago, humans hadn’t even evolved yet.
YouTube has every video you need
When you need to figure out how to fix your boiler, you check YouTube for tutorials before you call the plumber. When Taylor Swift’s new music video comes out, you go on YouTube to watch it. When the latest viral scandal about a US police officer doing something naughty gets circulated, it’s YouTube that racks up the video views. They own the online video market.
- 60% of a channel’s views come from outside the country it’s based in
- Localised in 75 countries and available in 65 languages
According to research by Variety, top YouTube faces were found to be more popular among teenagers than mainstream celebrities. Here’s a few examples for you.
- British lifestyle vlogger Zoella has 8,955,695 subscribers on YouTube. Beyonce’s official YouTube channel only has 1, 806, 724. On Twitter, however, the balance goes entirely the other way.
- Smosh, a channel where two goofy friends make funny videos, has a whopping 21,060,440 subscribers. Lady Gaga has 6,075,579.
These comparisons may be unfair – Zoella is based on YouTube (as are her fans), whereas people like Beyonce don’t post a vlog every few days, and therefore don’t need to build up quite so much Youtube traffic . But it’s still a surprising statistic, especially given the fact that quite a lot of the people reading this blog may not have even heard of the YouTube names we’ve mentioned.
Why is YouTube important to you and your business?
Play your cards right, and you can make a living off vlogging on YouTube – and we don’t mean ‘you can get by’, but you can make millions (both on YouTube and the doors it opens). It depends on hitting the right market at the right time and producing the right content.
If you’re a business, YouTube is where you can build a brand new audience, especially if your videos are engaging, insightful and professionally-made (although the latter is not always essential – just scroll through YouTube for 30 seconds and you’ll see what we mean).
YouTube is not only the perfect repository for your company videos – it’s a powerful SEO tool as well. Google owns YouTube, so, naturally, it likes you to embed YouTube videos on your website. And, Google is increasingly favouring video content in search results. Search for anything (particularly something beginning with ‘how to…’) and see how many videos from YouTube appear in the organic results.
Whilst it’s unlikely you’ll hit Smoosh levels of subscribers or video views, YouTube is a powerful (not to mention free) tool for video. So… What are you waiting for?!
Need help with creating videos for YouTube? At Stada Media, it’s what we do every day! Speak to our team about how we create professional, powerful video content for you. We’ll even help you with uploading and optimising your videos for YouTube, too.