This week’s selection of videos is full of giggles and guilty pleasures, courtesy of the new AA TV ad. We’ve also got some crackers from ClearScore and TalkTalk. Enjoy!
AA – Singing Baby
This AA TV ad is all about how quickly AA can respond to breakdowns (in the time it takes to sing a song). It features a father driving to the airport; his extremely talented toddler is singing a full-throttle rendition of Tina Turner’s “Proud Mary”. Even when the car breaks down, she doesn’t miss a beat. Finally, AA’s mobile mechanic soon gets them “rollin’… rollin’… rollin’…” on their way to catch their flight.
ClearScore – Better Score, Better Deals
Awww, who doesn’t love an animal featuring in an advert? We do! Charlie explains to Moose that the better your credit score, the better interest rates you’ll get on credit cards, loans and mortgages. We don’t really understand why he is telling the dog, but hey, it works for us!
Just as fun as the AA TV ad, ClearScore offers a lighthearted and universally appealing campaign.
TalkTalk – It Matters
TalkTalk’s It Matters campaign installs Gogglebox-style cameras into ordinary homes to capture moments of family life. It is very raw footage with no real budget going behind it, but it makes this advert work. This musical advert features a couple toe-tapping and singing along to the Viola Wills song Gonna Get Along Without You Now from 1979.
They can stream their music through TalkTalk’s fast fibre optic broadband, with no disruptions!
Again, like the ClearScore and AA TV ads, TalkTalk uses fun and familiarity to sell their product.