This week’s selection of videos is full of drinks and grub, courtesy of the new Coca-Cola TV ad, Dominos and The Marmite Gene Project… Enjoy!
Coca-Cola – A Bottle Love Story
Coca-Cola is running its first major sustainability campaign. This comes after companies are finding it hard to tackle the plastic problem littering our world. As a result, Coca-Cola is encouraging consumers to recycle its bottles.
The ‘Love Story’ campaign tells the story of two bottles – one Fanta and the other Coke Zero Sugar. The bottles fall in love as they meet over and over again because they keep getting recycled into new bottles.
The Coca-Cola TV ad ends with a voiceover encouraging people to recycle bottles from Coca-Cola brands after use. For example, these include Sprite, Fanta and Coke.
Follow the love story of Coca-Cola’s plastic bottles and see how you can help even more bottles stay together, simply by recycling!
Marmite – The Marmite Gene Project
Everybody knows you are either a lover or a hater of Marmite. However, their latest advert is all about the Gene Test. Are you born with it?
The Marmite Gene Project is here to help families explore whether they are born this way by taking a ‘gene test’.
Testing for the ‘love’ or ‘hate’ gene
They recruited 250 healthy adults to provide a saliva cheek swab for genetic analysis. Then, their DNA was extracted from the saliva sample. Finally, Marmite analysed it to identify single nucleotide polymorphisms associated with Marmite taste preference.
Like the Coca-Cola TV Ad, this is a humorous one that goes against the grain. The project shows explosive results, with some families coming together and rifts breaking out. Get your Marmite Gene Test Kit at marmite.co.uk.
Domino’s – The Official Food of Squads
In Domino’s latest ad, they decided to adopt the popular culture term ‘squad’ to bring appeal to the campaign. Domino’s is using the term to promote the fact it makes the “official” food of tight friendship groups.
One of the squads is put on show in the clip. The ad features some interesting clothing, fidget spinners and a young man wearing glasses on top of glasses. It surely can’t get cooler than that.
Like the ‘A Bottle Love Story’ Coca-Cola TV ad and The Marmite Gene Project, this is another example of brands having a lot of fun.