The stages of video production aren’t just coming up with an idea, getting a camera out and rolling – it’s a detailed process, and its 3 stages contain numerous steps of their own.
This is why we call it ‘video production’ rather than just filming or videography.
Between 2019 and 2020, the percentage of businesses who use video went up from 63% to 81%. This is because video has an incredible effect on engagement, brand recall and customer conversions for its ability to excite, keep people’s attention, and be remembered.
We talk more about the importance of video production here.
The stages of video production show that planning and preparation is the most important part of creating a marketing video, as it determines the success of both the filming and editing. After all, 62% of people are more likely to think of a brand negatively if that brand published a poor quality video experience.
If you don’t plan properly, or don’t know your goals prior to starting filming, your video won’t be successful. How can you measure success when you don’t know what you were aiming to achieve?
We talk more about creating the best video marketing strategy here, but for now, here are the stages of video production.
Pre-production is when the seed of your video is planted. In short, it involves identifying your goals and audience, crafting the initial video concept, and practical planning such as budget, set, and actors.
What are you trying to achieve with this video? Perhaps you specifically want higher customer engagement, or you want to boost your sales.
Establish your goal before anything else.
Who are you trying to target? Identify your main customers. Do you want to target them or a new group?
Draw up a buyer persona, a profile of the exact type of person you would like to see this video. Buyer personas often involve the person’s demographic, challenges/’pain points’, and motivations.
What do you want to communicate to your audience with this video?
Your message needs to be clear, direct and memorable. Make sure it runs throughout the entire video.
Put your best 8 seconds first in your video, as this is the time your viewers will be most engaged for.
Choose the right run-time for your video, depending on what the video is for and where you will be distributing it.
Script & Storyboard
This is where you get your ideas down on paper to aid the production of your video.
Your script will outline the narration, dialogue or voiceover of your video. It will greatly help editors when they’re dealing with the footage later.
Your storyboard outlines what you envision each shot of your video will look like.
This may be yours or your client’s. Make sure your video is realistic to your budget.
Remember, when thinking about budget it’s a great idea to consider using a video production company. A good team is used to producing the highest-quality video content possible within your budget.
Learn more about video production costs here.
This only applies to live-action video production.
Will you need a studio or are you shooting on location? Both have their own costs, e.g. travelling to locations.
Also think about props, lighting and sound equipment you may need.
Will you need professional performers in your video? If so, you’ll need to factor this into your budget.
Our top tip is to secure the best actors you can afford. They’ll make all the difference to your video.
Shot list, call sheet and production schedule
These are essential for filming and will detail things like locations, framing, actors, props, equipment, and contact details.
So, that’s the first stage – and the most important one – over!
The more planning you do for your video, the smoother filming will be and the better your video will turn out.
Now you have the resources to create your video, what’s next in the stages of video production?
You guessed it – it’s production time.
The production stage is where you finally get to make the video that’s been in yours and your team’s heads for weeks, possibly even months!
However, there are some important things to remember…
Make sure you’ve got all the right video production equipment, and you’ve brought charged spares just in case.
Equipment will be one of the things detailed on your production schedule.
Ensure you have enough time to set up, film and pack up again.
Health and Safety
You need to keep your filming environment as safe for everyone as possible. In particular, you’re responsible for your actors who you’ve hired to help you with your video.
Leading on from the above, keep everyone on the set’s contact details safe so you always know where they are.
When you’ve got all your raw footage, upload it to a safe hard drive AS SOON AS POSSIBLE. You wouldn’t want to lose all that footage after working so hard to get it!
Now all that’s left is to edit. But it’s not as quick a process as it might sound!
In the stages of video production, post-production begins after filming is wrapped and editing begins on your material.
Post-production usually involves picture editing, sound editing, adding music, visual effects, words and graphics, and the creation of various shorter videos such as a trailer or a version for social media.
We recommend using the latest editing software to get the most out of your post-production. Again, a good video production company will already have this latest software and will be experts in how to use it (and use it to your highest advantage).
The editing process is highly collaborative and, if you are creating the video for a client, will likely involve a lot of back and forth with them for feedback and sign off. This point in the stages of video production requires a lot of trust between client and production.
After your video has been signed off for final delivery, you will need to prepare for distribution. As previously mentioned, this may involve creating additional versions optimised for social media, a teaser, etcetera.
Although the stages of video production are divided into these three, it’s important to remember how many smaller stages are involved under each.
The amount of skill and organisation involved should also not be underestimated!
The Stada Media team has these in place to create something amazing for your brand. Looking for WOW? Let’s talk today.
If you’re itching to read more about video production and video marketing, look no further – you can find the rest of our blog posts here.