Since Toy Story became the first entirely computer-animated film in 1995, 3D animation has gone from strength to strength. 3D animation can literally add a whole new dimension to your business. It injects amazing detail, depth and lighting to the dullest objects. As a result, the uses of 3D animation have multiplied continuously since the 1990s.
Today, we’re seeing 3D animation uses range from education to the military. 3D animation has been proven to make industry processes much smoother, economical and engaging.
To understand why 3D animation continues to climb higher in industries’ priorities, we first need to identify what it is.
What is 3D animation?
3D animation refers to three-dimensional moving images. The ‘three-dimensional’ part is important – it means the images look extremely lifelike. This is why 3D animation is so much more eye-catching than your bog-standard image.
To create a 3D animation, you need to go through the modelling, rigging and animation stages. Specifically, you will need to rig a 3D character for animation before it becomes one.
3D animation requires careful manipulation of 3D models. However, if you’ve got the skills and know-how, the intricacies are extremely worth it for the end result.
Why is 3D animation important?
3D animation is important because it allows businesses to communicate in a memorable and immersive way. This communication is often with customers, but it can also be internally between staff.
Communicating with 3D animation…
· Creates more customer conversions
· Wildly improves brand recall and recognition
· Shines a more appealing light on previously ‘boring’ products
· Saves businesses time, money and resources
· Is often permanent in video form, as opposed to one-off training days – meaning viewers can revisit it
To read a more in-depth post on the importance of 3D animation, click here.
What are the uses of 3D animation?
Character animation for film, TV and gaming
Of course, out of the uses of 3D animation, character animation is the most well-known. We couldn’t leave it out. It’s where it was born, after all.
Despite already being strongly established in entertainment, we’re still seeing 3D animation in more places in the industry. Namely, we’re seeing more 3D animation in TV programmes, unlike 10-15 years ago.
3D character animation has always been wildly successful because it’s similar to playing with a cute toy. Their vividness means there’s more to love, especially for children.
As we said above, 3D characters need to be modelled then rigged before they’re animated. This allows them to have a life of their own.
If a teacher puts a graph in front of a class of students to illustrate a point, it’s unlikely many will be riveted. However, if that teacher plays a 3D animation of the same concept, you can guarantee they’ll sit up in their seats!
This is because 3D animation is fun and memorable for students learning a new process or idea. In a way, young people are more familiar with 3D animation because they see it so much in entertainment.
Common uses of 3D animation in education include teaching scientific processes. This leads us onto the next industry we often find 3D animation in.
That’s right – there are overlaps between school science classes and medical training. Both often use detailed 3D animations of the human body to walk viewers through complex processes.
When 3D animation is used in medical videos, the need for as much hands-on experience decreases.
3D animation uses in medicine are also a step-up from the stationary, physical 3D models used in the past. Now, medical students can see all the movements a real human body makes.
What’s more, 3D animation is a great solution for training for a rare operation or a new technique.
Finally, like in all industries, knowledge is spread much faster when we opt for 3D animation.
In business, the uses of 3D animation usually include…
Presentations. Just like when a teacher presents it to their class, 3D animation can engage like nothing else. In business presentations, people might use 3D animations to display their products more vividly.
Marketing and advertising. The above idea also goes for 3D animation in marketing. Marketers use 3D animation to beautify and show off their products. They also take advantage of the technique if their product by nature looks a little lacklustre. 3D animation can elevate any product to its maximum potential on screen.
Education and training. Forget wrangling hundreds of employees into the same room at the same time for staff training. 3D animation frees up this stress completely, allowing you to post the training online. This means that your staff can access it whenever, and however many times, they like. What’s more, the 3D animation will make the information a lot easier to retain.
The military and police
3D animation uses for the military and police training avoid the risk of injury. In addition, the military and police might also use 3D animation to design their machining and engineering. This makes for better machinery performance without the need for physical manufacturing to test.
Engineering and technology prototyping
Speaking of machinery, engineering and technology are industries where 3D animation is MASSIVE. This is because it saves so much time. Engineers can view their design on a screen before they waste materials. They are also able to customise and modify their design as they see fit without any consequences.
What’s more, if there is a need for a physical prototype, 3D printing saves the day by allowing for rapid creation.
Finally, one great result of 3D animation uses in these industries is that it’s now easier to get technology to third world nations.
Architecture and design
With 3D animations, architects can now experience their buildings in Virtual Reality (VR) or Augmented Reality (AR).
Architects can move through the building, experience it at all hours of the day, and identify and amend design flaws. Really, just think The Sims but for real buildings to-be.
Before this, architects had to present their designs in flat paper drawings. Now, the building can come to life before the builder has laid the first brick.
More live entertainers are now utilising the ‘WOW’ effect of 3D animation in their performances.
For example, one technique is to map and project Computer Generated Imagery (CGI) onto an object on stage.
Another more common method is to display 3D animations on the big screen behind the stage. This adds more depth to the performance and music.
What is the future of 3D animation?
Although 3D animation is clearly on the course for more success, where exactly is it heading?
Even wider accessibility
3D animation’s accessibility ever since its first use. This means it’s got cheaper and easier to make.
By extension, 3D animation tools today are abundant and come in levels of difficulty. This means that nearly anyone with a computer and internet access can start to learn 3D animation.
As the years roll on, 3D animation will likely continue to be even easier to get involved in.
Found in more industries
3D animation’s accessibility goes hand-in-hand with the fact that it’s now everywhere.
The more you see of something, the higher value you place on it. This is why so many industries are now beginning to adopt 3D animation as a serious tool to improve their operations.
The value of 3D animation means that the technique will continue popping up in new industries.
We cover more ideas about the future of video marketing in general here!
We hope you’ve found a place for 3D animation in your industry or business from reading this post.
We’d love to know your ideas for your 3D animation. Get in touch today and our experts can help you reach your audience by creating immersive visuals they can’t ignore!
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