You may have heard the term ‘millennial’ being passed around lately, but what does it actually mean? And what is the relevance of video marketing?
Basically, a millennial is ‘a person reaching young adulthood around the year 2000’ also known as ‘Generation Y’ according to the Marketing Tech Blog. The authors of ‘Generations: The History of America’s Future, 1584 to 2069′ Neil Howe and William Strauss are often recognised as being the two who coined the term. They describe millennials as being born between 1982 and 2004.
What are millennials important to your business?
Millennials – a massive portion of consumers – have been familiar with video marketing from a very early age. They respond better to video than text, and conduct a lot of their time on social media. They’ve been around computers since their teens, and don’t respond brilliantly to plain text without movement or design.
Let’s put it simply. We’re now in an age where the amount of people who are familiar with social media and video sites greatly outweigh those who are not. The millennials are now dictating how we advertise and market products because they’re now the core group of customers.
How do you tailor your marketing to millennials?
It’s essential that brands are focusing on marketing to millennials, particularly with innovative video content. Missing out on this huge audience could really have a negative effect on popularity and sales. We’re also more tech savvy as a nation these days, so it’s important to make mobile-friendly videos that are easy and helpful to watch.
The way that millennials follow a brand’s online activity is evolving. Nowadays social media sites such as Facebook, Twitter, YouTube and Instagram are becoming popular places for brands to build their appearance and constantly keep their content fresh and updated. So, when marketing to millennials, social media is a great way to make you seem more personal and easier to connect with.
Because product videos are so popular with millennials, brands should ensure they are as clear and concise as possible. At the same time, they still need to be innovative and interesting. If millennials use your video to compare an item in a shop to another online, it needs to be clear. But it also needs to be engaging enough for the viewer to consider buying it.
When creating videos aimed at millennials, it’s important to remember how different they are from previous generations. They have grown up in a world where differences are more accepted. This means that videos can be more empowering and thought provoking. We also shouldn’t be afraid of challenging perceptions and adapting marketing strategies to move with the times.
Moving your marketing forward
The good old advertising days of Mad Men are dead and gone – now it’s about something different. Businesses who move forward with technological advancements and really pay attention to the needs of the worlds biggest customer base will be in better stead to become more successful.
It’s time to start marketing to millennials – those who can make a difference to your business – and cater directly to them.