Explainer videos are used by businesses and creators every single day to educate internet surfers, customers, investors and everyone in between. But what is an explainer video, and how exactly can it help your business to grow?
In this blog post, we’re going to break down what an explainer video is and how it can help your business reach more customers.
Without further ado, let’s give you the first answer you came here for!
What is an explainer video?
An explainer video is a video that educates the viewer on what something is, how it works and/or how to use it.
Plus, you should keep an explainer video short so the viewer doesn’t lose focus and your message isn’t lost in too much waffle.
Take a look at this example:
We created this 2D animation explainer video for Field Service Management software company Asolvi. The video helped Asolvi to educate their audience on their partnership with Xerox and the benefits this brings to the customer.
How can an explainer video benefit my business?
Now we’ve answered ‘What is an explainer video?’, let’s get onto how it can help you.
There are many benefits to having an explainer video that stem far beyond the fact that it ‘explains’ something.
Simply using the medium of video brings your business a ton of benefits; it’s the leading marketing tool in today’s world, with 94% of marketers who use video planning to continue and 74% saying video has a better return on investment than static imagery (Biteable).
While we can’t run through every single benefit of video in general here, you’ll find a lot of them below. If you’d like to learn more about the benefits of video marketing for your business overall, check out these posts:
- The First 5 Things We Tell Clients About The Benefits Of Video Marketing
- Why Video Is Cost-Effective Marketing For Small Businesses
- 3 Ways A Company Video Can Boost Your Business – Instantly
In the meantime, let’s crack on with ‘explaining’ the benefits of an explainer video… (It’s all getting a bit meta.) What is an explainer video going to achieve for your business?
Simplify complex or intangible ideas
Firstly, if what your business provides is hard to explain verbally or on the page without proper visualisation, an explainer video is the solution for you.
For example, you might have a mobile app that you want to walk customers through. However, it’s just not effective enough trying to write it down or explain it to someone in a meeting. You need a video that does all the talking, showing the viewer exactly how it looks and operates. This is the only thing that will make them truly understand what you’re offering.
Similarly, you might offer quite an abstract service that doesn’t involve a physical product. Again, this is often hard to get across without somehow visualising it for your audience. Even if it’s a few simple motion graphics, video can get you there ten times quicker than a word vomit.
As a result, what is an explainer video going to do for your audience? It will release a whole load of ‘oooohs’ and ‘ahhhhs’ from your audience, giving them the freedom of understanding. They’re now onto the next step of the ladder, which is: ‘I now feel like I can trust and buy from this business!’
Give customers confidence to buy – and boost your sales
When customers are lost and confused, they’re instantly put off by your business and its products and services. However, when customers understand and relate, they grow in confidence to invest in these products and services.
So, what is an explainer video’s role in this? Quite simply, it educates your viewers so they feel assured about what they’re buying into.
Granting your customers this confidence to buy will make them want to buy more, which will boost your sales.
All this from a quick explainer video? Yes, and we’re not done yet.
Directly answer customer queries and help your team
What is an explainer video’s purpose? Explainer videos explain things. It really doesn’t take a rocket scientist to figure that one out. But have you thought about how you could utilise explainer videos to ease the pressure off your customer service team?
Your customer service colleagues probably answer the same questions about your product or service, day in, day out. This doesn’t just waste valuable company time – it also frustrates your team and weakens morale.
Therefore, using your explainer videos to directly answer customer queries will free up time for you to focus on growing your business. In addition, it will also boost the morale of your customer service team, providing customers with better, more focused support.
Show credibility and raise customer trust
So, what is an explainer video’s personal impact on your audience?
Creating an explainer video shows that you care about your customers’ experience with you. You’re not just throwing a product or service at them and seeing if it sticks; instead, you’re taking notice of what they may need education on. As a result, you’ll boost their trust in you as a business to rely on – which leads us into…
Positioning your business as a thought leader
In today’s saturated markets, it’s more important than ever to rise above the rest and show you’re an expert to listen to.
This doesn’t just go for your customers, but also your competition. You want your competitors to be looking to you for the latest innovations as they try and keep up with your success. What is an explainer video’s role here?
Well, a great way to achieve thought leadership status is by posting not just one explainer video. Instead, share a regular stream of them to keep customers informed of your offerings.
Refreshing your customers’ memories is important, too – this will keep them around if they’ve strayed from your path.
Use on your website to improve customer experience
Finally, an explainer video on your website can mark the difference between a quick click-and-exit (more commonly known in marketing as ‘bouncing’) and a good 1-3 minute stay. What is an explainer video’s effect on your website? It will pique their interest and curiosity, causing them to stay longer.
Where you place your explainer video on your website matters, too. If you’re explaining one of your products or services, it makes sense to put the video on the dedicated page for this product or service. As a result, having this handy resource right by the ‘buy’ button will cause sales to shoot up!
Alternatively, you might be explaining your new partnership with another company, or a general overview of how your business works. In this case, it’s probably best to place your explainer video front and centre on your homepage. This is the first thing about you that you want your website visitors to view.
In any case, make sure your explainer video is somewhere on the page where it can’t be missed. For instance, this is often right at the top of the page ‘above the fold’ – where the page ends before the user has to scroll down.
We hope you’re considering using an explainer video for your business. It really is one of the handiest tools out there for educating your audience.
If you need help creating your video – for example, if your in-house team is stretched – Stada Media are experts in video production. We’ve had over 10 years’ experience in creating bespoke video content for clients, and you could be next on the list.