Video marketing has never been more popular – or important for your business. From corporate videos to social media content, businesses are seeing the benefits of video over traditional marketing tools. The public want their content quick, easy to digest and entertaining – video ticks all those boxes, and then some.
Now, it’s the turn of events to take advantage of video’s pulling (and selling) power, and event video services are enjoying a surge in popularity.
We’ve already discussed a couple of methods to easily livestream your content with Meerkat and Periscope. So now we want to make a business case for recording an event – either your own, or one you’re attending, like a trade show.
Reaching potential customers could win you a nice, big contract – or at the very least, passionate followers!
Here are three massive reasons why you should be using event video services.
Episodic video content – keep them coming back
The idea of episodic content may put a lot of people off due to the commitment needed on a regular basis. But even if it’s a regular, short, snappy livestreams throughout an event (that you can record for YouTube for archiving), you can gain massive potential SEO and social benefits, as people share, discuss and actively get involved in the process.
Alternatively, rather than live streaming an event ‘in the moment’, you can create daily episodes of your event. This would work great, for example, if you’re exhibiting at a trade show and want to show a round-up of the day, at the end of each day, in video form.
Play on FOMO – make them wish they were at the event
Imagine capturing your event in such an exciting way that those who aren’t there wished they were? That’s what video can do.
All it takes is to have someone at your event capturing all the bits that people will love to see – or hate missing. Then, edit this together into a short, snappy video that you can post on social media, or in a blog post on your website.
Post-event, these videos will be great for re-capping on what happened at the event. And, further down the line, you can use them as a promotional tool to publicise your next event.
Show that you’re active in your industry
Attending an industry trade show? It’s no secret that the reason most businesses exhibit at trade shows is to ‘show their face’. In other words, their competitors are there, so they need to be too.
But given the expense of attending trade shows, it makes sense to get as much out of them as you possibly can. Capture your team, your stand, your products and your expertise on video, and show the world that you’re active in your industry.
Employing event video services for a day can, in the long run, massively pay off. Because at the end of the show you’ll have a video that you can use across your marketing efforts over and over.
Hosting your own event? You absolutely need to capture it on video!
Video is great because it allows you to create a visual record of your event. It can be something you not only use for marketing purposes, but something you refer back to as well.
Want a visual prompt at what you did at the event – the branding, the guests, the speakers? Video will do that far more effectively than just words or pictures… Or indeed, your memory.
And not only that – if your event is something that people will pay to see, you could create a revenue stream by selling the video of the event afterwards!
Need event video services? At Stada Media, we’re experts in video production, whether that’s live streaming or creating a video of your event to use in your marketing. Want to hand over production of your video to an expert team? Get in touch here.