The digital and video marketing industry, with its boom in demand, has exploded onto the event scene in recent months. Coverage is getting greater by the year, with get-togethers filling the NEC and Earls Court with little effort. Yet there’s a certain irony in the fact that many of these brands, with all of their expertise in social media, production and data sharing, don’t broadcast their events to new and existing customers, as well as those who want to get insights as part of their own careers.
While we’ve already discussed a couple of methods to easily livestream your content with Meerkat and Periscope, we want to make a business case for recording your event, seminar or gathering when you next plan to put your thoughts across to a live audience. After all, reaching just one like-minded individual could win you a nice, big contract – or at the very least a passionate follower!
Here’s three of the best reasons to do it…
Episodic content – keep them coming back
The idea of episodic content may put a lot of people off due to the commitment needed to carve out some time on a regular basis, but even if it’s a monthly 20-minute livestream (that you can record for YouTube for archiving), you can gain massive potential SEO and social benefits, as people share, discuss and actively get involved in the process.
For example, if you specialise in AR or VR, it’s a fast-moving industry; presenting a round-up of the latest goings-on in an easy-to-read format – even if it’s just a case of regurgitating headlines with your own spin – can really make people feel like they’re getting to grips with something, and get excited about it. They may even adopt it, and put you at the centre of their plans.
But the most important thing is that they’ll keep coming back, if you do it well enough – and it’ll give you plenty of reasons to reach out to fans and followers in between each video.
You humanise your business
Websites can have all the clever branding tricks they like, and you may have headshots and bios of each member of staff – but that doesn’t mean you necessarily connect with a visitor on a human level, as they may just see The Company and nothing else.
Having one or a number of your key figures presenting their views – so long as they’re proficient enough in front of camera – will inject a whole new level of personality into your brand. The whole reason social networks are so popular is because they give people the chance to wear their hearts on their sleeve, and put their name to something. Play to this when you can.
Video demonstrates products better than anything else
As we discussed earlier this month, video can demonstrate products better than anything else. You can have all the images and descriptions you like, but in a world where people are always on the move and more than happy to dedicate their increasingly growing mobile data packages to streaming video, it’s fast becoming the norm to learn about commodities, services and ideas.
Here at Stada Group, we’re in the industry because we have first-hand knowledge of just how exciting video can make even the most seemingly insignificant creations – all because it hits the right audience. Next time you host an event, ask yourself why you’re not recording it – and if it’s “too boring” or “not worth videoing”, ask yourself why that’s the case!