Why video should be central to your internal communications strategy

We’ve already talked about how corporate videos are a great way to connect with potential clients and visitors to your website, but businesses also need to remember the importance of a successful internal communications strategy.

People’s attention spans are becoming shorter. It’s no longer the case that a ten minute Powerpoint presentation or a ‘savvy’ spreadsheet will keep your staff engaged with what you’re wanting to say. If you want employees to understand and engage with what you’re saying, it might time to change things up.

So how do you create a successful internal communications strategy? Using video, of course – and here’s why.

Video communications are more engaging

You don’t want your employees falling asleep during your really important Powerpoint about new staff training. So, putting this information in an exciting, snappy video will make them much more likely to absorb and remember the facts for future reference.

Wouldn’t you rather hear something in a three minute video compared to a fifteen minute long presentation? The longer you’re listening, the more likely you are to become distracted.

Motion graphics can articulate facts and figures easily

Choosing the right style and tone for your video will have the biggest effect on how it’s received. The popular option that clients are asking us to produce is a short motion graphics video.

This could be used to explain anything that otherwise may be a slightly dry subject. It could be how to use new software, implement new staffing procedures, or to highlight growth within the company.

Motion graphics can be colourful and fun. And they can articulate statistics in a fun way to even those who have no interest in things like P&L, customer numbers or the cost savings of moving the company offices from Leeds to Wakefield.

When your employees are busy, video saves time

Saving time is also a big bonus of using videos. Instead of taking time out of your day to deliver a speech to a room full of people, you can simply distribute your video online where employees can watch it multiple times!

We made this fun little video for Johnson & Johnson who wanted to introduce their employees to new software. It just goes to show that you don’t need bells and whistles to make a quirky video that’ll make your staff chuckle.

Video communications are very now

A report by Ragan Communications and Ignite Technologies found that 72% of communicators plan to increase the use of video to communicate with employees. We are seeing videos so much more frequently now than we used to. That’s because they are so compelling and easy to watch compared to lengthy presentations.

We’re also no longer stuck in a time where videos just feature someone sat directly in front of the camera talking away to un-interested viewers.

And deciding how your video will look is one of the best parts about creating one!

It’s up to you whether you want cool infographics, which are handy for displaying lots of facts and data. Or, a talking head in front of a stylish green screen, which you could even feature in – adding a personal touch to your employees.

Whatever your reason for wanting video, it’ll definitely get people engaged, therefore making for a successful internal communications strategy. Having staff members actually wanting to listen to what you’ve got to say can surely only be a good thing!

To find out more about using video as part of your internal communication strategy, get in touch with Stada Media. We’d love to hear from you!

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