So we’ve discussed how videos are a great way to communicate with potential clients and visitors to your website, but businesses also need to remember the importance of successfully corresponding with the staff they already have.
People’s attention spans are becoming shorter, and it’s no longer the case that a ten minute power-point presentation or a ‘savvy’ spread-sheet will keep your staff engaged with what you’re wanting to say.
You don’t want your employees falling asleep during your really important power-point about new staff training … so putting this information in an exciting, snappy video will make them much more likely to absorb the facts and remember them for future reference. Wouldn’t you rather hear something in a three minute video compared to a fifteen minute long presentation? The longer you’re listening, the more likely you are to become distracted…
Choosing the right style and tone for your video will have the biggest effect on how it’s received. The popular option that clients are asking us to produce is a short motion graphics video. This could be used to explain how to use new software, implement new staffing procedures, or to highlight innovation and growth within the company.
Saving time is also a big bonus of using videos. Instead of taking time out of your day to deliver a speech to a room full of people, you can simply distribute your video online where employees can watch it multiple times!
We made this fun little video for Johnson & Johnson who wanted to introduce their employees to new software. It just goes to show that you don’t need bells and whistles to make a quirky video that’ll make your staff chuckle.
A report by Ragan Communications and Ignite Technologies found that “72% of communicators plan to increase the use of video to communicate with employees.” We are seeing videos so much more frequently now than we used to, and that’s because they are so compelling and easy to watch compared to lengthy presentations.
We’re also no longer stuck in a time where videos just feature someone sat directly in-front of the camera talking away to un-interested viewers. Deciding how your video will look is one of the best parts about creating one! It’s up to you whether you want cool infographics, which are handy for displaying lots of facts and data, or a talking head in-front of a stylish green screen, which you could even feature in, adding a personal touch to your employees.
No matter what reason you have for wanting a video, it will definitely get people engaged. Having staff members actually wanting to listen to what you’ve got to say can surely only be a good thing!