Facebook And Instagram Stories: Why Your Business Will Benefit From Using Them

All you’ll hear anywhere right now, as far as social media is concerned, is that video content is king. So, it only makes sense that your business considers using Facebook and Instagram Stories.


Both platforms are working hard to make Facebook and Instagram Stories a central point for content sharing. For example, they’ve introduced lots of new features, such as @ tagging.

We’ve listed a number of reasons why your business would benefit from giving it a good go. Let’s tell your Story!


Personality, personality, personality!

This is the underpinning reason for building social content of any kind. 

Consumer culture is adapting and developing every day. Crucially, at the heart of this is a desire to relate to and TRUST a brand.

A great way to build trust is to be transparent and illustrate the human element within your organisations. You can achieve both of these things in a flash with Facebook and Instagram Stories.


Behind the scenes

What’s more Facebook and Instagram Stories are a fantastic way to show what you get up to #BehindTheScenes. With Stories, you can give your audience the opportunity to see the work behind the magic.

For example, if you’re a print company, this would be a great place to give a sneaky preview of the print process.



Also, Facebook and Instagram Stories are a great way to educate your customers. For example, you can use Stories to teach them how to use your products, and demonstrate your product capabilities.

Whether this is a new feature or a property walkthrough, the opportunities are endless.


Sales promotion

Facebook and Instagram Stories’ 24-hour life-span is a great reason to snapshot a flash sale, offer promotional codes and link to purchase options. 

We’re always looking for ways to encourage sales on social media, and it can often be challenging. Stories poses the opportunity to close that gap and do some of the hard selling for you.



Furthermore, consider Facebook and Instagram Stories as an extension of the various touch-points you currently have to tell your brand story.

This is a great place to extend and elaborate on a brand campaign, offering both a voice and a face to your business.


Personal interaction

The ‘live’ function on Facebook and Instagram Stories offers a wealth of benefits. For instance, these include allowing a stream of video content which exceeds Instagram posts’ 1-minute rule.

Moreover, you might want to use ‘live’ to showcase the activity at an event or do a Q&A. This opens up the forum for some real customer interaction.

‘Live’ is a great place to see who is engaging with your content. It’s also the newest way to experience a personal interaction with customers – via live commenting and replies.


At Stada Media, we like to do things differently – and that starts with our video production. Work with us if you’re looking for a never-before-seen quality of video for your business, backed up by a friendly team of experts. Let’s talk.

If it’s more insights you’re looking for, you’ll find them on the Stada Media blog – your one-stop source for all things video production and marketing.


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