Writing An Effective Brief For Your First Corporate Video

You’ve decided you want to make a video for your business. Good choice – it’s by far the best way to promote your business these days. But, where do you begin? There are so many creative and strategic avenues to explore! Well, you’re in luck! In this post, we’re going to tell you how to write a corporate video brief.

 

We’ll address some of the key points to consider when deciding what video you want for your business. In addition, we’ll tell you how to write a corporate video brief that translates these ideas into a creative. The better your brief, the more accurate your quote from the video production company will be.

 

Purpose and core message

Are you trying to sell your product or service? Do some brand building? Inspire and inform your staff? Something else? What made you think you needed video in the first place?

Pinning down the purpose of the video early on may seem like common sense. However, it’s very easy to lose sight of your purpose by getting lost in cool concepts and tech. This is the first step when thinking of how to write a corporate video brief.

 

Platform and Distribution

The second consideration to make when thinking how to write a corporate video brief is distribution. Is your video for your website‘s landing page or your social media channels? Will you show it to a large group of people at an event, or take the form of a TV advert?

The format of the video and its distribution platform is very important when it comes to concept and budget. A small-scale corporate video shoot will differ greatly in price and scale of production to a national TV commercial.

Read more about how to create an effective content distribution strategy here.

 

Content

If you’re wondering how to write a corporate video brief, you might think it’s enough to mention your message and distribution channels.

However, it’s worthwhile forming a rough idea of what the juicy innards of your video will be. This includes elements such as location, actors, voiceover, live action footage, animation and motion graphics.

Anything that you envisage being a consideration will go towards a more streamlined process and accurate idea of price. The more detail you can give to the video production team, the less surprises there are likely to be further down the line.

For example, you might mention that there are two locations – your offices in Leeds and in London. Then, the production company will know that there will be at least two filming days to add to the quote.

Alternatively, you might say you would like two actors to perform a scripted TV advert. As a result, the company will know that they’ve got to consider the actors hire costs.

In short, if there’s anything you think is relevant, include it in your initial communication.

Want more guidance on what every corporate video should include? Read our blog post here.

 

Audience

Video production companies will always aim to tailor your video to suit your audience. If you sell gardening tools, it’s unlikely they’ll suggest an edgy, MTV style of filming and editing. Letting them know your key demographic will influence stylistic decisions. 

Letting them know in the early stages who they are meant to be catering to will mean you don’t receive a completely audience-inappropriate video.

This is a really important one in how to write a corporate video brief.

 

Sign-Off Procedure

One surprisingly lengthy stage of the video production process is the revisions between the first edit and the final video.

The more people involved in the sign off process, the slower the process runs. If we could suggest anything, it would be to have a hierarchy in place when it comes to suggesting re-edits and revisions. As the saying goes, “too many cooks spoil the broth”.

The clearer everyone is on the direction of the video before filming, the higher chance of success for everyone involved. If the head of marketing has been liaising throughout the process, that’s great. However, if the head of social media suddenly gets involved later on, it starts to get confusing.

If possible, supply the production company with a breakdown of who is responsible for what within your team. This avoids any potentially confusing and time-consuming miscommunication later on.

 

After reading this post, we hope you have more confidence in how to write a corporate video brief. After hundreds of video projects, we’re definitely confident on what’s effective and what isn’t!

 

Ready to submit your brief? Stada Media is a bespoke video production company that can make your business dreams a reality. Let’s talk!

Browse the rest of our blog for more like this!

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