YouTube, usually the advertiser themselves, have turned the tables over recently, releasing a new explainer video advert for their YouTube for business venture. The message I’m getting from the advert is ‘if it works for Homer, it can work for you’ as any Simpson fans out there will know how unlucky and idiotic he can be.
You may recognise the scenes in the advert from the popular Simpson’s episode where Homer becomes ‘Mr Plow’. Although extra parts have been added to fit with the concept.
The video shows Homer’s business is doomed, until Lisa helps advertise Mr Plow using a video advertisement on YouTube. The process in doing this is clearly shown, giving it the explainer video feel. Then, it goes on to show the rise in business he receives as a result of his advert.
Using YouTube to promote your business
YouTube isn’t just a place for brands with primetime budgets. It has become a powerful tool for small and medium businesses too. Therefore, if it works for Homer Simpson, it can work for you.
YouTube video ads help your small business succeed on the web, just like Mr. Plow. The use of video advertising on YouTube and other platforms such as Instagram, Snapchat and Vimeo etc has grown to become the one of the most affective ways to advertise your product or service.
And – we’re not being paid by YouTube by the way, but this is worth mentioning – uploading videos to YouTube is super easy. Therefore, as long as you have the means and the creativity to put together a video for your business (or simply call upon someone’s video production services to do it for you…), just set up a YouTube account and thee online world could be your oyster.
Oh, and as for the response to YouTube’s new explainer video? “I actually wouldn’t skip the ad if it was real” user Matt Reger wrote. ‘Beyond smart” another, Nick Reggars, stated.
Need an explainer video for your business or service? Or, need help with advertising your business on YouTube? Speak to the video production experts! We’re on 0113 403 2037 – we’re waiting for your call!